4 Ways to Take Control of your LinkedIn Endorsements

4 Ways to Take Control of your LinkedIn Endorsements I’m a self-identified control freak when it comes to certain aspects of my life, and as such, I am perpetually perturbed by the Skills Expertise section on LinkedIn. The way this section works, anyone can endorse me for anything – even things I know nothing about! And if enough people endorse me for things I do not consider important, these skills will be prominently displayed at the top of my Skills list. Aargh! You might, like me, get an email almost daily telling you that someone wants to endorse you for â€Å"new† Skills not currently listed on your profile. And if you’re like me, there was a reason you didn’t list that skill in the first place. Either you don’t have that skill or you don’t want to market it. What I do in this situation is press â€Å"Skip† and wait until the next well-meaning person endorses me for skills I don’t have. At the National Resume Writers’ Association Conference in Chicago this past week, LinkedIn endorsements were a hot topic. We are all concerned that the wrong people are endorsing us for the wrong things. In one session about LinkedIn, trainer Dean DeLisle suggested that we take control of our Skills Expertise and stop complaining about it! How can you wield control over this pesky section? Well, let me tell you: Fill in ALL 50 Skills. This way there will be less likelihood of additional, inappropriate skills being added to your profile. You would have to delete one skill to add another. Press â€Å"Skip† to decline adding Skills to your profile. Know that the skills listed at the top of your Skills list are the ones with the most endorsements. If you want different skills to show up there, ask your connections to endorse you for the ones you want to appear at the top! (I am going to do this momentarily. Be forewarned.) As a last resort, you can delete a skill, add it back, and start over from zero endorsements. That will push other skills higher up on your list. Please Take Action! A Request I’ve found that a lot of people seem to endorse me for Blogging, Social Networking, Social Media Marketing, Nonprofits, Career Management, Time Management, and a lot of other things I don’t market as my specialties. My request to you is to endorse me for the list of Skills Expertise that appears below. Please only do so if you are confident that I have the skill! Also note that to endorse a skill, you must be a 1st-degree connection. I invite you to connect with me on LinkedIn if we are not already connected. Hint when endorsing anyone for skills: Don’t default or be limited to the ones suggested at the top of their profile! Scroll down in the profile to the Skills Expertise section and choose from there. You will be able to click on a + sign to choose the skill. For example: Heres my list of requests. Thanks in advance for your support! Resume Writing Executive Resumes Executive Resume Writing Sales Resumes Marketing Resumes C-Level Resumes Senior Management Resumes Supply Chain Resumes Operations Resumes LinkedIn LinkedIn Profiles Cover Letters Professional Bios College Application Essays MBA Admissions Consulting Law School Admissions Consulting Law School Resumes I’m making this request partly as an experiment in service of my e-book, How to Write a KILLER LinkedIn Profile. If I can change the appearance of my Skills Expertise section, then I will be able to stand tall and recommend similar action to my e-book readers in the 8th edition. Also, if you think I am familiar with your skills and want me to endorse you for specific ones, I will do so IF I know your abilities first-hand. Thank you and I look forward to the changing face of all our LinkedIn profiles!

Quotes From the Famous Novel Catch-22

Quotes From the Famous Novel 'Catch-22' Catch-22  by Joseph Heller is a famous anti-war novel. Even if youve never read the book, youve likely heard about its premise. The title of the book refers to a situation where no matter what choice you make the outcome will be bad. The concept has been widely referred to in popular culture.   Here are a few quotes from the novel to refresh your memory, to give you a taste for this classic, or just for you to enjoy the language and lines of Joseph Hellers famous work. Catch-22 Quotes Chapter 2 An unreasonable belief that everybody around him was crazy, a homicidal impulse to machine-gun strangers, retrospective falsification, an unfounded suspicion that people hated him and were conspiring to kill him. Chapter 3 He had decided to live forever or die in the attempt, and his only mission each time he went up was to come down alive. Chapter 4 Youre inches away from death every time you go on a mission. How much older can you be at your age. Chapter 5 Fortunately, just when things were blackest, the war broke out. There was only one catch and that was Catch-22, which specified that a concern for ones own safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Or would be crazy to fly more missions and sane if he didnt, but if he was sane he had to fly them. If he flew them he was crazy and didnt have to, but if he didnt want to he was sane and had to. Yossarian was moved very deeply by the absolute simplicity of this clause of Catch-22 and let out a respectful whistle. Thats some catch, that catch-22,  he observed. Its the best there is,  Doc Daneeka agreed. Chapter 6 Catch-22...says youve always got to do what your commanding officer tells you to. But Twenty-seventh Air Force says I can go home with forty missions. But they dont say you have to go home. And regulations do say you have to obey every order. Thats the catch. Even if the colonel were disobeying a Twenty-seventh Air Force order by making you fly more missions, youd still have to fly them, or youd be guilty of disobeying an order of his. And then the Twenty-seventh Air Force Headquarters would really jump on you.   Chapter 8   History did not demand Yossarians premature demise, justice could be satisfied without it, progress did not hinge upon it, victory did not depend on it. That men would die was a matter of necessity; which men would die, though, was a matter of circumstance, and Yossarian was willing to be the victim of anything but circumstance. But that was war. Just about all he could find in its favor was that it paid well and liberated children from the pernicious influence of their parents. Clevinger was a troublemaker and a wise guy. Lieutenant Scheisskopf knew that Clevinger might cause even more trouble if he wasnt watched. Yesterday it was the cadet officers; tomorrow it might be the world. Clevinger had a mind, and Lieutenant Scheisskopf had noticed that people with minds tended to get pretty smart at times. Such men were dangerous, and even the new cadet officers whom Clevinger had helped into office were eager to give damning testimony against him. The case against Clevinger was open and shut. The only thing missing was something to charge him with. Ill tell you what justice is. Justice is a knee in the gut from the floor on the chin at night sneaky with a knife brought up down on the magazine of a battleship sandbagged underhanded in the dark without a word of warning.   Chapter 9 Some men are born mediocre, some men achieve mediocrity, and some men have mediocrity thrust upon them.    With a little ingenuity and vision, he had made it all but impossible for anyone in the squadron to talk to him, which was just fine with everyone, he noticed, since no one wanted to talk to him anyway.   Chapter 10 Major Major never sees anyone in his office while hes in his office. Chapter 12 Open your eyes, Clevinger. It doesnt make a damned bit of difference who wins the war to someone whos dead. The enemy, retorted Yossarian with weighted precision, is anybody whos going to get you killed, no matter which side hes on, and that includes Colonel Cathcart. And dont you forget that, because the longer you remember it, the longer you might live.   Yossarian sidled up drunkenly to Colonel Korn at the officers club one night to kid with him about the new Lepage gun that the Germans had moved in. What Lepage gun? Colonel Korn inquired with curiosity. The new three hundred and forty four millimeter Lepage glue gun, Yossarian answered. It glues a whole formation of planes together in mid-air. Yossarians heart sank. Something was terribly wrong if everything was all right and they had no excuse for turning back. Chapter 13 You know, that might be the answer - to act boastfully about something we ought to be ashamed of. Thats a trick that never seems to fail.   Chapter 17 There was a much lower death rate inside the hospital than outside the hospital and a much healthier death rate. Few people died unnecessarily. People knew a lot more about dying inside the hospital and made a much neater, more orderly job of it. They couldnt dominate Death inside the hospital, but they certainly made her behave. They had taught her manners. They couldnt keep death out, but while she was in she had to act like a lady. People gave up the ghost with delicacy and taste inside the hospital. There was none of that crude, ugly ostentation about dying that was so common outside the hospital. They did not blow up in mid-air like Kraft or the dead man in Yossarians tent or freeze to death in the blazing summertime the way Snowden had frozen to death after spilling his secret to Yossarian in the back of the plane. Chapter 18 Dont tell me God works in mysterious ways, Yossarian continued, hurtling on over her objection. Theres nothing so mysterious about it. Hes not working at all. Hes playing. Or else Hes forgotten all about us. Thats the kind of God you people talk about - a country bumpkin, a clumsy, bungling, brainless, conceited, uncouth hayseed. Good God, how much reverence can you have for a Supreme Being who finds it necessary to include such phenomena as phlegm and tooth decay in His divine system of creation? What in the world was running through that warped, evil, scatological mind of His when He robbed old people of the power to control their bowel movements? Why in the world did He ever create pain?   Pain? Lieutenant Scheisskopfs wife pounced upon the word victoriously. Pain is a useful symptom. Pain is a warning to us of bodily dangers.   Chapter 20 He had failed miserably, had choked up once again in the face of opposition from a stronger personality. It was a familiar, ignominious experience, and his opinion of himself was low. Chapter 36 And looking very superior, he tossed down on the table a photostatic copy of a piece of V mail in which everything but the salutation Dear Mary had been blocked out and on which the censoring officer had written, I long for you tragically. R. O. Shipman, Chaplain, U.S. Army. Chapter 39 Morale was deteriorating and it was all Yossarians fault. The country was in peril; he was jeopardizing his traditional rights of freedom and independence by daring to exercise them. Chapter 42 Run away to Sweden, Yossarian. And Ill stay here and persevere. Yes. Ill persevere. Ill nag and badger Colonel Cathcart and Colonel Korn every time I see them. Im not afraid.

Hunting the First Hominid Essay Example | Topics and Well Written Essays - 500 words

Hunting the First Hominid - Essay Example on a Y.† The explicit pathway of evolution can be traced only through fossil records of extinct species located by paleoanthropologists, who track hominids backward in time. The emergence of the first hominid is confirmed by radiometric dates to be a period between 5 million and 7 million years ago. As all early hominids are African, it is also accepted that the First Hominid lived in Africa. However, finding out the definitive new adaptation that transformed a particular primitive species into the First Hominid is difficult. Based on essential hominid adaptation, it may be assumed that the identification of the First Hominid may be founded on the following unique hominid characteristics, which are key features that differentiate apes from hominids : hominids are essentially bipedal; hominids are apelike creatures that have lost their sexual dimorphism; hominids have thick dental enamel; Hominids are hand-graspers or manipulators, with long, opposable thumbs and big toes that are closely aligned with the remaining short, straight toes. On this basis, a description of the First Hominid may read like this: â€Å"An ape-brained and small-canined creature, with dental enamel of unknown thickness. Large if male but smaller if female. May be spotted climbing adeptly in trees or walking bipedally on the ground. Last seen in Africa between 5 million and 7 million years ago.† There are two contenders for the title of First Hominid. In 2001, Yohannes Haile-Selassie of the University of California, Berkeley, discovered a specimen in Ethiopian sediments between 5.2 million and 5.8 million years old, named Ardipithecus ramidus kadabba, which means â€Å"root ape.† The specimen includes more than 20 teeth, pieces of two left humeri, a partial ulna, a partial clavicle, a half of one finger bone and a complete toe bone. The second contender is the 6 million-year-old Orrorin tugenensis, or â€Å"original man,† found by a joint French-Kenyan team headed by Brigitte Senut of the

DESCRIPTIVE STATISTICS Assignment Example | Topics and Well Written Essays - 250 words

DESCRIPTIVE STATISTICS - Assignment Example The descriptive statistics from the findings can be essential to decision making too. The descriptive statistics in this study is obtained by administering the Nursing Research Self-Efficacy measure pre and post the learning period. Then the raw data is collected. A paired sample statistics was performed on the data in connection with the number of correctly answered questions before and after the course was administered. In nursing students Self-Efficacy, the average score of 42 partakers increased from 7.33 to 8.452 while the variability goes up from 1.380 to 1.4177. Even in further subscales descriptive statistics show that the average score increases each time after administering the course, however, the standard deviation decreases marginally (Swenson-Britt & Reineck, 2009, p. 458-460) The descriptive analysis from the above measures of central tendency suggests that, after the learning content was provided to the nurses, there was an improved research self-efficacy of practicing nurses (Swenson-Britt & Reineck, 2009, p.461). Effectively, nurses that undergo continuous education on new health findings can be in a better position to make decisions in their career. Every professional can always relate to descriptive analysis and hypothesis testing regarding current issues in their industry. For example, as a student, I mostly use the mean, median and mode to describe the central position of my numerical or grouped data while I use variance/standard deviation to know how my data is spread out. Swenson-Britt, E., & Reineck, C. (January 01, 2009). Research education for clinical nurses: a pilot study to determine research self-efficacy in critical care nurses. Journal of Continuing Education in Nursing, 40, 10,

Investigating Employee Misconduct Research Paper

Investigating Employee Misconduct - Research Paper Example This research will begin with the statement that employee misconduct is a usual occurrence in many organizations. Employers always hope that cases of employee misconduct will not arise, but they are always proactive in setting a compliance committee.   The compliance department takes the critical responsibility for ensuring that all the employees uphold the ethical values defined by the organization. The compliance committee usually receives reports of employee misconduct. After reception of the reports, the committee focuses on investigating the validity of the reported claims. The committee also involves legal investigators, who bring their professionalism, ensuring that the misconduct claims receive the attention they deserve. Usually, failure to investigate employee misconduct may reflect negatively on the public image of the organization. Therefore, organizations have to conform to the existing legal frameworks while conducting investigations of employee misconduct. Employee m isconduct denotes several acts that contravene the ethical and legal laws that define an organization. Some of the misconducts include: Disclosure of information to the wrong party Misappropriation of assets and resources Unauthorized use of personnel and resources Forging of documents Alteration, mutilation, and concealment of documents Authorization or reception of payment for goods not received Disclosure of information to the wrong party Intentional misstatements Accepting or seeking additional benefits from contractors, vendors, and partners Failure to report misconduct Fraud Different forms of corruption

Application Of Microcontroller In Instrumentation Information Technology Essay

Application Of Microcontroller In Instrumentation Information Technology Essay A  microcontroller  is a small computer on a single  integrated circuit  consisting internally of a relatively simple CPU,  clock, timers, I/O ports, and memory. Program memory in form of   NOR flash  or   ROM  is also often included on chip, as well as a typically small amount of RAM. Microcontrollers are designed for small or dedicated applications. Thus, in contrast to the  microprocessors  used in   personal computers  and other high-performance or general purpose applications, simplicity is emphasized. Some microcontrollers may use four-bit words and operate at  clock rate  frequencies as low as 4  kHz as this is adequate for many typical applications, enabling low power consumption. They will generally have the ability to retain functionality while waiting for an event such as a button press or other interrupt; power consumption while sleeping (CPU clock and most peripherals off) may be just nano watts, making many of them well suited for long la sting battery applications. Microcontrollers are used in automatically controlled products and devices, such as automobile engine control systems, implantable medical devices, remote controls, office machines, appliances, power tools, and toys. By reducing the size and cost compared to a design that uses a separate microprocessor, memory, and input/output devices, microcontrollers make it economical to digitally control even more devices and processes. Mixed signal microcontrollers are common, integrating analog components needed to control non-digital electronic systems. INTRODUCTION Embedded design A microcontroller can be considered a self-contained system with a processor, memory and peripherals and can be used with an  embedded system.  The majority of microcontrollers in use today are embedded in other machinery, such as automobiles, telephones, appliances, and peripherals for computer systems. These are called  embedded systems. While some embedded systems are very sophisticated, many have minimal requirements for memory and program length, with no operating system, and low software complexity. Programs Microcontroller programs must fit in the available on-chip program memory, since it would be costly to provide a system with external, expandable, memory. Compilers and assembler are used to turn high-level language and assembler language codes into a compact  machine code  for storage in the microcontrollers memory. Depending on the device, the program memory may be permanent, read-only memory that can only be programmed at the factory, or program memory may be field-alterable flash or erasable read-only memory. Other microcontroller features Many embedded systems need to read sensors that produce analog signals. This is the purpose of the  analog-to-digital converter  (ADC). Since processors are built to interpret and process digital data, i.e. 1s and 0s, they wont be able to do anything with the analog signals that may be sent to it by a device. So the analog to digital converter is used to convert the incoming data into a form that the processor can recognize. A less common feature on some microcontrollers is a  digital-to-analog converter  (DAC) that allows the processor to output analog signals or voltage levels. Time Processing Unit  (TPU) is a sophisticated timer. In addition to counting down, the TPU can detect input events, generate output events, and perform other useful operations. A dedicated  Pulse Width Modulation  (PWM) block makes it possible for the CPU to control power converters,  resistive  loads,  motors, etc., without using lots of CPU resources in tight timer  loops. Higher integration In contrast to general-purpose CPUs, micro-controllers may not implement an external address or data bus as they integrate RAM and non-volatile memory on the same chip as the CPU. Using fewer pins, the chip can be placed in a much smaller, cheaper package. A micro-controller is a single  integrated circuit, commonly with the following features central processing unit   ranging from small and simple 4-bit  processors to complex 32- or 64-bit processors discrete input and output bits, allowing control or detection of the logic state of an individual package pin. APPLICATION OF MICROCONTROLLER IN INSTRUMENTATION LIST OF MICROCONTROLLER BASED PROJECTS 1. MICROCONTROLLER AT-89C51 BASED METRO TRAIN PROTOTYPE USING LCD: The project shows resemblance as you are travelling in metro train. It will display three stations at LCD and a stepper motor to rotate clock or anti-clock wise. 2. MICROCONTROLLER AT-89C51 BASED VOTING MACHINE: The voting system for four candidates with memory backup to restore the results to be viewed with password. Now-a-days Electronic voting machines are being used effectively. The confidence of the voter in its flawless working is gradually building up and these machines are thus becoming quite popular throughout the country. Features of the electronic voting machine include avoidance of invalid votes and reduction of counting time and the consequent expenditure incurred on manpower deployment. By using the Microcontroller the voting machine can be built up easily and it will make simple to operate. 3. MICROCONTROLLER AT-89C51 BASED TEXT EDITOR CUM MOVING MESSAGE DISPLAY: The project comprises 30 keys to edit any message in English. One can restore the message in memory IC. The 16 characters at a time can be view in running mode. 4. MICROCONTROLLER AT-89C51 BASED FULL FUNCTION STEPPER MOTOR CONTROLLER: The project will operate the stepper motor in almost all modes viz. clock, anti -clock, speed and frequency control with time duration for both directions. 5. MICROCONTROLLER AT-89C51 BASED WATER LEVEL CONTROLLER CUM MOTOR PROTECTOR: It can indicate the level and control the water pump at top level filling. The present concept implements controlling of pump which pumps water from the sump (underground tank) to the overhead tank, using 8951 microcontroller. The control panel, i.e. the main control unit of the system which consists of the primary control switches, pump indicator, siren and level indicators. The visual example of how switches And the indicators can be placed as shown the figure below. 6. MICROCONTROLLER AT-89C51 BASED SIMPLE STEPPER MOTOR CONTROLLER: A simple stepper motor controller circuit with direction change only. A stepper motor (or step motor) is a brushless, synchronous electric motor that can divide a full rotation into a large number of steps. The motors position can be controlled precisely without any feedback mechanism (see Open-loop controller), as long as the motor is carefully sized to the application. Stepper motors are similar to switched reluctance motors (which are very large stepping motors with a reduced pole count, and generally are closed-loop commutated.) 7. MICROCONTROLLER AT-89C51 BASED AUTO GEAR SHIFTING SYSTEM: The circuit shows the demo of auto shifting of gears using stepper motor with the change in speed of vehicle. One can change the speed of DC motor as actual vehicle running wheel. Motorcycle is widely used around the world and particularly in Pakistan. The gear shifting system of the motorcycle is conventionally manual. This paper covers development of an indigenous automatic gear shifting/changing system for the standard motorcycle. By this system the manual mechanical gear-shifting system will remain unchanged because an additional electro-mechanical system is placed on the vehicle to shift the gear and for automatic controlling the clutch. So the system has both the options manual as well as automatic. This system uses low-cost microcontrollers to make the accurate decision for shifting the gear up and down by observing the speed, and it controls the clutch transmission where necessary. The complete hardware and software has been tested and the functioning of the automatic gear sh ifting system is verified. This system is flexible and can be used with any motorcycle manufactured in Pakistan ranging from 50cc to 200cc. 8. MICROCONTROLLER AT-89C51 BASED AUTO SPEED LIMITER WITH AUTO BREAKING: The project is to read the rpm of an automobile and according to that it limits the speed as Speed Governor. One can change the speed with variable control. This Project can be used with the three phase Induction motors. The circuit will take the full control of the motor and it will protect the motor from several faults such us over voltage and under voltage and the circuit will switch on the motor under safety conditions. The circuit was fully controlled by the microcontroller and the microcontroller wills continuously monitors the voltages of the three phases and if the voltage goes abnormal then it will switch off the motor until they are normal. All the conditions are displayed it over the LCD display. In our project we are using the popular 8 bit microcontroller AT89S52. It is a 40 pin microcontroller. 9. MICROCONTROLLER AT-89C51 BASED FASTEST FINGER FIRST: Useful for Quiz games, dumb charades. It displays the player no. along with the beep for seven players. 10. MICROCONTROLLER AT-89C51 BASED TEMPERATURE METER: It will display the room temperature on LCD and one can set the desired value to indicate the alarm or control at a desired temperature. It uses an ADC to interface with LM-35 sensor. 11. MICROCONTROLLER AT-89C51 BASED INFRARED REMOTE CONTROLLED SWITCH BOARD: One can operate (on/off) four electrical devices with TV remote synchronized with circuit independently. 12. MICROCONTROLLER AT-89C51 BASED RANK DISPLAY SYSTEM FOR RACE QUIZ COMPETITION WITH LCD: It can resolve the time difference (may be few milliseconds) and indicate the correct ranking between the individuals denoted A to H 13. MICROCONTROLLER AT-89C51 BASED AUTO SPEED LIMITER/GOVERNER WITH AUTO BREAKING: The project is to read the rpm of a automobile and according to that it limits the speed as Speed Governor. One can change the speed with variable control. 14. MICROCONTROLLER AT-89C51 BASED LINE FOLLOWER ROBOT: A Robotic car that follows the black line at the floor area based on IR sensors with transmitters and receivers. 15. MICROCONTROLLER AT-89C51 BASED YES MASTER FOLLOWER: A robotic car that follows his master who is sending an IR transmission always. 16. MICROCONTROLLER AT-89C51 BASED VOLTAGE/ POWER FACTOR / FREQUENCY METER: The project checks the electrical input factors as multifunction meter. 17. MICROCONTROLLER AT-89C51 BASED RFID ATTENDENCE MONITOR: The project will show the names of person who had pressed the RFID key on LCD. One can use DATA encoder/decoder circuit. 18. MICROCONTROLLER AT-89C2051 BASED FREQUENCY COUNTER USING LCD: The project will check the unknown frequency input up to 200 KHz. And display at LCD. 19. TRAFFIC SIGNAL CONTROL TRAFFIC MAN: It can actually control traffic with lights and humanoid robot police man rotating in all directions with hand movements for stop and go actions. This is a project comprises two stepper motors to perform the action. 20. MICROCONTROLLER AT-89C2051 BASED IR WIRELESS FREQUENCY COUNTER: The project will check the unknown frequency input up to 200KHz. Coming from an IR source and display at LCD. 21. MICROCONTROLLER AT-89C2051 BASED COUNTDOWN TIMER: The project performs the countdown operation for up to -99 minutes with two seven segments display showing actual time left to activate or de-activate the connected relay. 22. MICROCONTROLLER AT-89C2051 BASED TEMPERATURE INDICATOR: The temperature of room can be displayed at LCD using a sensitive device DS 1621. 23. MICROCONTROLLER AT-89C2051 BASED ALARM CLOCK: The unit display the time in Hr. Min. and one can set the alarm also for a desired time at Seven segment display. 24. MICROCONTROLLER AT-89C2051 BASED VEHICLE SPEEDOMETER CUM ODOMETER: The project comprises a dc motor speed controller circuit with reed sensor. It is being detected by this and displays the same at LCD in form of speed KmHr. and also display the distance covered by the vehicle. DETAIL OF SOME APPLICATION Microcontroller based Electronic Governor and Control System of a Mini-hydro Power Plant:- This project is absolute requirement to develop small-scale power plants. The idea is described in the introduction. Then there are some details about the functionality of the system. That is described in both user aspect and technical aspect. The idea will lead to fully automated power plants with remote access, while it is lower cost. Some attractive future development proposals will be at the end of the technical details. INTRODUCTION In brief our project is an Microcontroller based Electronic Governor Control System for Mini Hydro Power Plant. The courses of selecting this project were the expanding the features of the presently available mechanical governor systems and improve the remote controllability of the system in user-friendly manner. In this invention we selected specific mini hydro plant to consideration because of several limitations. The governor of a mini-hydro power plant considers as a heart of the system. It controls the output power and makes the generator frequency up to the grid frequency by utilizing the available water supply to the turbine. Those operations are achieved by controlling the gate valves of the turbine. Almost all the turbine units use this method of control and it comprises of a mechanical actuator and electrical control device to give the desired command signals to the actuator to open or close valves appropriately. Commercially available electronic governors are very expensive. It is very difficult to find a suitable commercial product for a particular power plant and not easy to tune them to reach the best operating condition. Therefore our main focus was to implement an electronic governor system for a user specific circumstance. So the initial stage, we studied the entire control system of a mini-hydro power plant that is situated at Niriella. Then we decided to develop this electronic governor system using newly promoted micro-controller technology. Other than the basic governor operations we impl emented several new features. To interact with the micro-controller some of the electronic devices were re-implemented. BASIC OPERATION Although its called an Electronic governor control system, it consists of some plant automating functions as well. All those functions can be categorized as follows. à ¢Ã¢â€š ¬Ã‚ ¢ Starting and shutting down sequences of the plant. à ¢Ã¢â€š ¬Ã‚ ¢ Frequency controlling until the generator is synchronized with the national grid. à ¢Ã¢â€š ¬Ã‚ ¢ Manual and automatic control of the power output. à ¢Ã¢â€š ¬Ã‚ ¢ Quick safety actions in fatal faulty conditions. FUNCTIONAL UNITS The entire system is an integration of several functional units. The system software controls those units. 1. Generator Frequency Counter 2. Grid Frequency Counter 3. Water Level Sensor 4. Valve Position Sensor 5. Stepper Motor Driver 6. Emergency Circuit Breaker unit 7. Main Board LCD interfacing with Microcontrollers Introduction The most commonly used Character based LCDs are based on Hitachis HD44780 controller. In this we will discuss about character based LCDs, their interfacing with various microcontrollers, various interfaces (8-bit/4-bit), programming, special stuff and tricks you can do with these simple looking LCDs which can give a new look to your application. Pin Description The most commonly used LCDs found in the market today are 1 Line, 2 Line or 4 Line LCDs which have only 1 controller and support at most of 80 charachers, whereas LCDs supporting more than 80 characters .Most LCDs with 1 controller has 14 Pins and LCDs with 2 controller has 16 Pins (two pins are extra in both for back-light LED connections). Keypad circuit diagram Usually these days you will find single controller LCD modules are used more in the market. So in the tutorial we will discuss more about the single controller LCD, the operation and everything else is same for the double controller too. Lets take a look at the basic information which is there in every LCD. LCD Initialization Before using the LCD for display purpose, LCD has to be initialized either by the internal reset circuit or sending set of commands to initialize the LCD. It is the user who has to decide whether an LCD has to be initialized by instructions or by internal reset circuit. We will discuss both ways of initialization one by one. Initialization by instructions Initializing LCD with instructions is really simple. Given below is a flowchart that describes the step to follow, to initialize the LCD. LCD initialization flow chart Figure 8: Flow chart for LCD initialization As you can see from the flow chart, the LCD is initialized in the following sequence 1) Send command 0x30 Using 8-bit interface 2) Delay 20ms 3) Send command 0x30 8-bit interface 4) Delay 20ms 5) Send command 0x30 8-bit interface 6)Delay 20ms 7) Send Function set see Table 4 for more information 8)Display Clear command 9) Set entry mode command explained below The first 3 commands are usually not required but are recommended when you are using 4-bit interface. So you can program the LCD starting from step 7 when working with 8-bit interface. Programming example for LCD Initialization CODE: LCD_data equ P2      LCD Data port LCD_D7    equ P2.7   LCD D7/Busy Flag LCD_rs    equ P1.0   LCD Register Select LCD_rw    equ P1.1   LCD Read/Write LCD_en    equ P1.2   LCD Enable LCD_init:               mov    LCD_data,#38H   Function set: 2 Line, 8-bit, 57 dots               clr    LCD_rs                           clr    LCD_rw            We are writing in instruction register               setb   LCD_en                        clr    LCD_en               acall LCD_busy      Wait for LCD to process the command               mov    LCD_data,#0FH   Display on, Curson blinking command               clr    LCD_rs                           clr    LCD_rw            We are writing in instruction register               setb   LCD_en                        clr    LCD_en               acall LCD_busy          Wait for LCD to process the command               mov    LCD_data,#01H   Clear LCD               clr    LCD_rs                           clr    LCD_rw            We are writing in instruction register               setb   LCD_en                        clr    LCD_en               acall LCD_busy         Wait for LCD to process the command               mov    LCD_data,#06H   Entry mode, auto increment with no shift               clr    LCD_rs             Selected command register               clr    LCD_rw            We are writing in instruction register               setb   LCD_en                        clr    LCD_en               acall LCD_busy    Wait for LCD to process the command               ret                            Digital Countdown Timer (AT89C2051) A simple count-down LED timer that counts in minutes and seconds. Three buttons below the LED provide control of the unit, allowing you set the desired countdown time in minutes and seconds and a start/stop button. Completion of the countdown is indicated by an alarm that starts when the countdown has finished and the display reads zero. The alarm is stopped by pressing the start/stop button. Circuit diagram:- count AUTOMATIC SOLAR TRACKER AUTOMATIC SOLAR TRACKER starts following the SUN right from dawn, throughout the day, till evening, and starts all over again from dawn next day. On cloudy weathers, it remains still and catches the SUN again as it slips out of clouds. It does all this automatically, employs cheap and inexpensive components, and is very accurate. Let us see how it does all this. There are three Electronic Modules to be explained. First one is the HORIZONTAL SENSOR MODULE. It employs the timer 555 in the MONOSTABLE MODE. PIN 2(Trigger Pin of 555) is hooked up with a VOLTAGE DIVIDER NETWORK (PLEASE see FIGURE 2). PIN 4(Reset) is hooked up with ANOTHER VOLTAGE DIVIDER NETWORK.   Fig 1: Block diagram of the tracker following the sun all through  Fig 1: Block diagram of the tracker following the sun all through fig 4: Stepper motor control board  Fig: Stepper motor control board I have only shown the Horizontal Motor Control Circuit. The Vertical One uses a similar Decade Counter, NPN Transistors, and Diodes (to encounter BACK EMF of Power Transistors due to Fast Switching). I chose for a Steep Angle of 2 Degrees for the Unipolar Steppers. They are driven in a Normal 4 Step Sequence, first coil A is energised simultaneously with coil B, then coil C with coil D. Thus the Motors rotate by 2 degrees each time. The Charging Interval is almost in synchronism with the steps/second speed of the motors, to avoid false triggering. STEPPER MOTOR Introduction This section will explain you everything that you need to know about stepper motors. Stepper motors can be used in various areas of your microcontroller projects such as making robots, robotic arm, automatic door lock system etc. This tutorial will explain you construction of stepper motors, basic principal, different controlling types (Half step and Full step), Interfacing Techniques (using L293D or ULN2003) and programming your microcontroller in C and assembly to control stepper motor. Unipolar stepper motor The unipolar stepper motor has five or six wires and four coils (actually two coils divided by centre connections on each coil). The centre connections of the coils are tied together and used as the power connection. They are called unipolar steppers because power always comes in on this one pole. Bipolar stepper motor The bipolar stepper motor usually has four wires coming out of it. Unlike unipolar steppers, bipolar steppers have no common centre connection. They have two independent sets of coils instead. You can distinguish them from unipolar steppers by measuring the resistance between the wires. You should find two pairs of wires with equal resistance. If youve got the leads of your meter connected to two wires that are not connected (i.e. not attached to the same coil), you should see infinite resistance (or no continuity). As already said, we will talk mostly on Unipolar stepper motors which is most common type of stepper motor available in the market. A simple example of 6 lead step motor is given below and in 5 lead step motor wire 5 and 6 are joined together to make 1 wire as common. Unipolar stepper motor coils Working of Stepper Motor Now lets discuss the operation principal of a stepper motor. When we energize a coil of Stepper motor, the shaft of stepper motor (which is actually a permanent magnet) align itself according to poles of energized coil. So when motor coils are energized in a particular sequence, motor shaft tend to align itself according to pole of coils and hence rotates. A small example of energizing operation is given below. working principal of stepper motor You can see in the example, when coil A is energized, A north-south polarity is generated at A+A as shown in the figure above and magnetic shaft automatically align itself according to the poles generated. When the next coil is energized the shaft again aligns itself and takes a step. Hence , the working principal. working principal of stepper motor We have seen that to make the stepper motor work, we need to energize coil in a sequence. The explanation and generation of the sequence is explained in the next section of the tutorial. Stepper Motor interfacing with Microcontrollers: Programming Stepper motor Programming Full step Sequence I am assuming that stepper motor is connected at Port 1.0 to Port 1.3. Adjusting the delay will increase or decrease the speed of the motor. Here just for demonstration i have taken some delay, you can change it as you want.    org 0H stepper equ P1 main:             mov stepper, #0CH             acall delay             mov stepper, #06H             acall delay             mov stepper, #03H             acall delay             mov stepper, #09H             acall delay             sjmp main delay:             mov r7,#4 wait2:             mov r6,#0FFH wait1:             mov r5,#0FFH wait:             djnz r5,wait             djnz r6,wait1             djnz r7,wait2             ret             end The working of the above code can be seen in the demo animation below. unipolar stepper motor in full step sequence Programming Half step Sequence Assembly Programming: Here also the main routine changes rest everything remains same. CODE: main:             mov stepper, #08H             acall delay             mov stepper, #0CH             acall delay             mov stepper, #04H             acall delay             mov stepper, #06H             acall delay             mov stepper, #02H             acall delay             mov stepper, #03H             acall delay             mov stepper, #01H             acall delay             mov stepper, #09H             acall delay             sjmp main The working of the above code can be seen in the demo animation below. unipolar stepper motor in half step sequence Water level indicator cum controller Water level indicator is which pumps water from the sump (unrepresented concept implements controlling of pump reground tank) to the overhead tank, using 8951 microcontroller. The control panel i.e. the main control unit of the system which consists of the primary control switches, pump indicator, siren and level indicators. The visual example of how switches. And the indicators can be placed as shown the figure below. Front view of the model Front view of the model In the figure shown above there are total of nine LEDs, four of which indicates the water level in the tank, another four indicates the water level in the sump and one LED indicates whether the pump is ON/OFF. It also consists of three switches. 1. Switch 1 is the main power switch which is used to activate the system. 2. Switch 2 is used to select whether to operate the pump in AUTO or MANUAL mode. 3. Switch 3 comes to picture only when the system is operated in MANUAL mode. It controls the direct activation of the pump. Description: This system is built around an 8951 microcontroller and the circuit diagram is as given below. Circuit diagram of Water level indicator cum controller As you can see in the above diagram, port 0 is exclusively used as an input port which takes the information regarding the water level in the sump as well as in the overhead tank. Port 1 is used as output port which is connected to the indicator that indicates the water level in both the tanks. Port 2 is used as in/out port, it takes the input from switch 2 and switches 3 and gives the output which is connected to pump indicator, siren and the relay which controls the switching of the pump. Working of the system: There are two modes of working for the system 1. Manual mode 2. Auto mode Manual mode: When the system is active and in manual mode, it only indicates the water levels in the tanks and it doesnt control any working of the pump. To activate the pump in manual mode switch 3 is used. In this mode the operator should manually control the working of the pump. As in case if the tank is full, operator should switch of the pump which is not the case when compared to auto mode. Auto mode: When the system is active and in auto mode, it only indicates the water levels in the tanks and it controls the working of the pump. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is the easiest way to make the Host Computer to pin connection. The next step is actually using this connection to download programs to the internal memory and to receive debug information through the IC. Microcontrollers are used in automatically controlled products and devices, such as automobile engine control systems, implantable medical devices, remote controls, office machines, appliances, power tools, and toys. By reducing the size and cost compared to a design that uses a separate microprocessor, memory, and input/output devices, microcontrollers make it economical to digitally control even more devices and processes. Mixed signal microcontrollers are common, integrating analog components needed to control non-digital electronic systems.

Outsourcing Software Development to India: Free Trade vs Job Security :: Globalization Software Technology Essays

Outsourcing Software Development to India: Free Trade vs Job Security Overview India’s strength in software sector with pool of well-qualified, English speaking software engineers has made India as the outsourcing destination for US companies looking for outsource their computing sector. Nasscom, the association of Indian software companies, claim the volume of work outsourced to India has increased more than 50% in 2003 and Indian IT sector’s exports at the end of March 2004 are $12bn. The common reason given by US companies for outsourcing India is high quality and low cost. However, there is criticism that perceived job losses in the US is due to outsourcing and something has to be done to prevent jobs from disappearing to India. The relationship between out-sourcing and employment creation is not simple. There are many economic factors involved in the relationship. One can claim that setting up Indian office cuts American employment and the other can claim that outsourcing brings more American employment by increasing productivity and cost cutting through outsourcing. In section 2 and 3, I introduced approaches for and against outsourcing. In section 4, I compare 6 standard ethical approach regarding outsourcing. Finally section5, I summarized all the ethical views regarding outsourcing issue and concluded with my approach based on the analysis and research. I finished the paper raising other issues related data privacy and protection. Free Trade Approach American Companies exported (outsourced) services worth 13bn in 2003 compare to 77bn importing (outsourcing) in such services. The number shows that US is the one of the most popular destinations for outsourcing by Mr. Evans from BBC. US practiced and preached free trade in global economy and outsourcing is one form of service trades. Internet advanced commerce, information and created opportunities. Electronic commerce made possible services go international and that can be delivered in the form of digital information. Now, business has been done internationally and customer shops on the internet. The location is not anymore restriction in any form. The negotiation of the Services Agreement in Uruguay Round under World Trade Organization (WTO) in 1994 was starting point and lay the ground for new agreement for service liberalization. The General Agreement on Trade in Services is the first multilateral agreement on trade that has as its objective the progressive liberalization of trade in services. It provides for secure and more open markets in services in a similar manner as the General Agreement on Tariffs and Trade (GATT) has done for trade in goods.

Daycare vs. Home for Children Essay

Introduction Nowadays parents are forced to put their children to daycare because both have to work to support family. While daycare are keeping children from infant to older age and for parents are much easier to put their children to day care, there is a great deal of issues about impact behavior. This is particular for children staying to day care long time. Therefore some parents compulsory put their children to daycare. This essay will argue strongly should having children at home. It looks of daycare children behavior and specifically of understanding a difference between children in daycare and children who take at home. Firstly, there is evidence to suggest that per_school children who stay at home get individual attention so it helps to development the strong bond between the children and their mothers. For example, for infant is good time to stay at home with their mothers and having feeding face to face. Quoted (Lees,2006) 70 percent of children that had weak bond with their mothers and 90 percent of children whose having behavior problem such as emotional problem, displayed out bursts or confident with others children, they had not been in a strong bond properly in first 24 months. Therefore, It is clear per_school children who stay at home get more attention that it helps to development their social _emotional in later. Another argument supporting the preschool children should not go to daycare is that children have a negative effect on behavior. Most the children who attend to daycare are from different family with different culture also education. They might be inappropriate play skills or behavior problems. As well the preschool children easily learn from each other’s whole behavior and skills during play times, for this reason have seen behavior problems in per_school children who attend in daycare such as lying, cheating, rudeness, defiance. According to (Lees, 2006) the children who demonstrate behavior problems and also is so tough for their parents to control their bad behavior, they have been attended in daycare 20 hours daycare or more per week. A third reason is spread epidemic daisies in daycare. The children in daycare have proven to get four times sick as children who stay at home. There are millions of bacteria in daycare to children get easily sick. Cold and flu are most common diseases which is easy to treatment while some diseases are difficult to treat. For example, ringworm and chicken pox both of them are so common in daycare and treat difficulty. In addition in the air condition dust is another problem, especially for allergy and asthma suffers. Therefore it is clear those children who stay at home protected of disease. However, there are some parents believe that per_school children who go to day care are better prepared for school. Some believe they learn discipline by sitting the mat being quiet, problem solving and how to shear. As well the children who attending to day care have ability to communicate well with other children. As cited in (VAIMOSO, 2012) â€Å" kids who have gone to preschool or kindergarten come prepared to listen, they socially interact. They recognize letters and numbers, which is big step†. Furthermore, attending to day care could be beneficial both for children and parents also is the big step for them to be successful person in society. In conclusion parents should not send their per_school children to day care. The reason being the children who attend daycare can develop negative behavior and are placed in a epidemic diseases as well it is better for them stay at home where they have individual attention. I suggest if can somehow be cut or eliminate unnecessary bills during this important stage of per_school children life, could be better having one parent stay at home with them per_school children. It is therefore clear that if per_school children stay at home it is both beneficial for children and parents.

Relationship with His Father Essay

My Father Thought It: Armitage’s Childhood and Relationship with His Father BY nour300 The poet narrates a true experience with his own father from when he was a teenager. In the final stanza the poet looks back, aged twenty nine’. The poet marks the time shift by shifting from past into present tense. This poem is a nostalgic look back at a defining moment from Armitage’s childhood, his relationship with his father and how he feels about it now. From the first words of the title, ‘My father’ shows that Armitage’s memory of his childhood, like the poem is dominated, looked over, by his father. The effect is intensified by the fact that the words ‘my father’ are repeated in the first line. As a teenager, the poet’s father is an authority figure. Armitage calls him father’ which is formal and seems distant, commanding respect. However, his father uses colloquial language ‘lost your head’ ‘easily led’. These proverbial phrases are judgemental and don’t show real communication, which adds to the sense of distance. However, his son can almost read his father’s thoughts, which suggests a kind of closeness: ‘my father thought it bloody queer’. loody queer’ can’t be the way the poet would describe himself, as it seems too harsh and violent. It seems to fit with the colloquial, Judgemental phrases that his father uses. The poet is close enough to his father to be able to ‘become’ him – for these lines in the poem. ‘queer’ is used to condemn something that d oesn’t conform. The whole poem is about rebellion. The first stanza has a regular rhyme scheme with aabbb; however in the second stanza, the rhyme scheme starts to break down and seems irregular. This echoes the breakdown in authority or control as the poet rebels. In the final stanza, a kind of balance or compromise is reached, the first and last lines rhyme together (1 2, 15), but the middle two are free, or unrhymed (13,14). The words ‘slept’ and Wept’ are rhymed, with Wept’ in a prominent position at the end of the stanza, which is also emphasised by the alliteration with wounds. Normally women weep, which contrasts with the manly rite of passage involving pain and a wound. I t’s as it the body is weeping tor the tact he’s injured it, the loss ot childhood and is a strange contrast to the violent, distant relationship.

Decision Making Process for Entrepreneurs

Decision Making Process for Entrepreneurs For young businesses, it is difficult for entrepreneurs to acquire enough information to help in making decisions. In spite of businesses taking a short period to break-even, it is not reasonable for an entrepreneur to assume that he or she has succeeded.Advertising We will write a custom essay sample on Decision Making Process for Entrepreneurs specifically for you for only $16.05 $11/page Learn More Entrepreneurs ought to bear in mind numerous considerations when making decisions on matters affecting their young businesses. For young businesses, entrepreneurs need to use metrics like pipeline coverage, sales per employee, and customer payback duration to gauge the performance of their businesses, thus make viable decisions (Rainey Para.1). Sales pipeline refers to coming up with a list of all the sales forecasts. Typically, entrepreneurs ought to consider their projected sales volume and approximate the likelihood of accomplishing each forecast. It is impe rative to update this information periodically. Sales pipeline is represented in the form of a fraction with the numerator representing the total volume in the pipeline and the denominator representing the sales goal. Consequently, sales pipeline measures the success of the business with respect to an established sales goal. As the business continues growing, it becomes easy for entrepreneurs to link closure rates to goals (Rainey Para.4-6). Apart from considering the pipeline coverage in making critical entrepreneurial decisions, young entrepreneurs need to consider the sales average for every employee. This measure might appear simple, but it is of significant value not only to small businesses, but also to big businesses. The value of sales per employee is obtained by dividing the total sales by the number of employees. In most cases, small businesses scale up rapidly ahead of their visions (Rainey Para.7). It is imperative to have accurate data on the average sales per employee to ensure that a business witnesses a continuous growth trajectory. At times, whenever entrepreneurs notice that their organisations are doing well in the market, they rush to hire more employees without putting into consideration the kind of employees the business requires most (Rainey Para.7). Focusing on the average sales per employee helps the entrepreneurs in understanding the importance of recruiting salespeople over other employees.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another metric that can help entrepreneurs make informed decisions on future strategies for their businesses is the customer payback period. Customer payback period is the best metric for examining the cost of recruiting a customer into a business. Nevertheless, this measure requires a lot of time to come up with concrete information. Depending on the cost of acquiring a customer, all a business do es may be either sensible or insensible. A business that acquires customers at low cost always does well in the market (Rainey Para.8). Initially, entrepreneurs do guesswork when determining the cost of hiring customers. However, with time, they can the customer payback period metric to determine the cost of acquiring customers. Once the entrepreneurs understand the cost of acquiring customers, they embark on determining the period their businesses would take to recover this cost. Customer payback period helps entrepreneurs in determining the amount of money their businesses require to grow (Rainey Para.9-10). Besides, it helps them project the amount of profit their businesses are likely to make. All the three measures apply to all businesses. Consequently, entrepreneurs across the globe and in all industries can use them to determine what needs to be changed in their businesses to enhance performance. In case an entrepreneur wishes to lure investors to his or her business, he or s he would require having knowledge about the three metrics. Rainey, Don. 3 Numbers All Entrepreneurs Should Know, 2012. Web. https://www.inc.com/don-rainey/three-numbers-all-entrepreneurs-should-know.html. 3 Numbers All Entrepreneurs Should Know In the early days of a startup, it can be tough to find good data to help with decision-making. Put a priority on these three numbers, and youll be fine. Advertising We will write a custom essay sample on Decision Making Process for Entrepreneurs specifically for you for only $16.05 $11/page Learn More To make good decisions, you need good data. That’s a given, right? But in a start-up, what data should you be looking at? In the early days of a startup, sometimes there isn’t much to measure. A comparison of this year’s sales compared to last year’s isn’t all that helpful if you’ve only been around for eight months. But that doesn’t mean you shouldn’t start coll ecting data right away. So where can you find relevant information? As an investor, I would offer three metrics that will give you some insight into your current operations and help you do some short-term forecasting. For most small companies, this will be a good step toward focusing attention on the information that will lead to informed decisions. Pipeline coverage The sales pipeline is a listing of all your sales prospects. Typically, you’d include the projected sales amount and estimate the probability of success for each account. You’d update the information regularly. Sales pipeline coverage is a fraction. The total amount in your pipeline is the numerator, and the sales goal is the denominator. So sales pipeline coverage measures everything in the sales pipeline against the sales goal. As the business matures, you’ll get better at estimating closure rates, and you’ll be able to tie closure rates to milestones. If you’ve only had one meeting with a particular customer, you might assign that deal a 20% chance of closing. Once the customer has agreed to pricing, you might bump that up to 50%. In practice, you want your pipeline coverage to be over 2.5x. That should virtually assure you make your target, as long as you’ve got a reasonably competent sales effort and have done a good job qualifying your customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sales per employee This metric is simple enough, and it’s good for businesses of all sizes. Just take the gross sales number and divide it by the number of employees. Since small businesses typically scale too fast ahead of their prospects – the optimism of entrepreneurs is both their blessing and their curse – sales per employee is a critical measure within growing companies. Warning: Once you start focusing on this number, you’ll quickly see the intrinsic appeal of hiring salespeople over other personnel. Customer payback period The very best metric for evaluating your business, customer acquisition cost, takes a while to assess. Ultimately, everything your business does will either make sense or not depending on how much it costs you to acquire a customer. If you can acquire customers cheaply or profitably, you will do well. At first, customer acquisition cost is just a rough guess. But once you have that in hand, you can start thinking about the custo mer payback period. If the cost to acquire a customer is known, the logical question is how many months it will take to recover that cost. The value of this metric lies in its ability to help you figure out how much money you need to grow and how profitable your company is likely to be. Put another way, how many customers can you afford to acquire with your existing capital or operating profits? How much growth can you support? Growth is more capital-intensive than failure. The length of your customer payback period gives you a window into your growth potential. The beauty of these three metrics is that they apply universally. CEOs can use them to better understand what’s working and what needs to be changed in order to meet short and long-term goals. For a company seeking outside funding, knowledge and management of these metrics is critical to allowing investors to understand your business and potential.

Marketing Plan for Red Bull Company Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan for Red Bull Company - Essay Example Cumulatively, the company sold over 35 billion cans worldwide to date. Red Bull is the brand name used by the Red Bull Company from Austriai. This energy drink contains several ingredients, which make it a super energy drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in two major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide market coverage as well as global competition from established soft drinks players. Emerging markets for soft drinks and health concerns of consumers are some of the issues affecting the market growth and expansion of the drink. Obesity is also becoming a major threat in the soft drinks market due to the sugars they contain. This is even more challenging to this industry owing to the fact that most of its target ma rket ranges among children and the youth who are most vulnerable to obesity. However, Red Bull managed to maneuver though all these challenges to sit comfortably at the top of preferred energy drinks around the globeii. Current Marketing Situation For any firm that seeks to succeed, it is important to define a company product's position, target and segmentation. In terms of its position, Red Bull is an energy drink that increases concentration, reaction speed, and performance as well as improves people's emotional state. Consumers can find all these benefits when drinking Red Bull. During tiring days, long school days, and stressful work, people want to get a product that helps them to relax their bodies and minds. Moreover, Red Bull provides not only its regular style of beverage but also a sugar-free version for people who are concerned about their health. Red Bull's target market is active males and females between ages of 17 to 35. For this reason, Red Bull targets people in col lege, recent college graduates, and workers who also study. These types of people have active and busy lifestyles that make it hard for them to endure long days and nights. Especially for the workers who study, it is challenging to balance sports, education, clubs and jobs. Red Bull is the solution for people at the turning point in their lives because energy is important component that keeps individuals active to achieve their goals Objectives and Issues Marketing Strategy It is important for the company to have segmentation in order to market its product and have costumers. Red Bull segments its product by demographic, geographic and psychographic components. The main demographic of Red Bull is young males and females between 17 and 35 years old. The geographic component focuses on people who study at places where life is busy and rushed. Bars and clubs near or on these places are also a geographic segment, in which Red Bull concentrates. The psychographic segment includes young s tudents and professionals who have long days filled with study and work, so they get tired and stressed. They want to relax and have fun at night, enjoy the rest of the day and remain active by having energy drinkiii Distribution of Red Bull energy drink is through most gas stations, convenience stores and grocery stores in the U.S. Some of the stores include Safeway, Quick Trip, Conoco, SuperSaver, and 7-Eleven. The product is also available in supercenter stores such as

Texas Exceptionalism Essay Example | Topics and Well Written Essays - 250 words

Texas Exceptionalism - Essay Example The reason as to why they are famous for this or rather described as such is because of the following reasons. The State has the largest percentages of uninsured children, Non-Elderly insured, population with food insecurity, Teenage Birth Rate, Overall Birthrate, amount of toxic wastes released into water and air just to mention but a few (Nackman 57). The answer to the origin of this observation is not easy since more than six nations have colonized the whole State or some parts of Texas. This dates back to the 18th century when Texas was ruled by Spain. Mexico then took over Texas in 1836. Later, the Anglo settlers in Texas rebelled against the Mexican rulers and brought about their own form of civilization in Texas. This study normally aims at understanding how the ways of the early settlers in Texas have found their way into the present times without much change. The early settlers were complex, greedy, divided and racist. The people of Texas have always viewed themselves as sup erior to other people (Nackman 87). They believe that they are exceptional people who have amazing powers and were intended to establish an original country. Therefore, the early Settlers, commonly referred to as Anglo settlers are the ones who created Texas