Anne Brontes Literary Success as a Visionary Writer

Anne Bronte as a visionary writer: her literary success I am reminded of a parable as to what happens when one desires to beat time. A childless couple approached the Perfect Master for his grace to be blessed with progeny. The Master who had the power to know the past, present and the future, advised them that they were not lucky in this respect in this birth. They pleaded for His grace and the Perfect Master warned them of the consequences of taking liberty with the laws of nature. Yet, the couple was persistent. â€Å"So be it†, said the Perfect Master and after nine months a baby-girl was born to the couple, but strangely, her right was folded and the child had a natural cell phone (made of flesh and blood) in her grip. She was not able to stretch her hands. â€Å"This child is part of the generation that we are going to get after ninety years, and I have pulled a soul that was due to take birth then, for your present benefit†, said the Perfect Master. â€Å"I have picked up one soul from that lot, and you are thus spe cially graced†. Similarly, Anne Bronte was able to visualize in The Tenant of Wildfell Hall the characteristics of the twenty-first generation. Anne Bronte (1820-1849) was the contemporary of Karl Marx (1818-1883) but her lifespan was just 29 years. If her literature is read today in front of the grave of Karl Marx it would make him shift in the grave. At such a young age, her thinking was revolutionary, even without being exposed to the secular world in a big way.Show MoreRelatedVictorian Novel9605 Words   |  39 Pagesis one transcending aspect to Victorian England life and society, that aspect is change. Nearly every institution of society was affected by rapid and unforeseeable changes.  As some writers greeted them with fear and others embraced the progress, this essay will guide a reader through an important era in English literary history and introduce with the voices that influenced its shape and development. It was the novel that was the leading form of literature in the 19th century England. The term ‘novel’

Animal Testing Should Stop Testing Their Products On Animals

In history, animal experimentation has played a significant important role in leading to new discoveries and human benefit. However, what many people tend to forget are the numbers of animal subjects that have suffered serious harm during the process of experimentation. Each day across America innocent animals are used as test subjects for products that have little to no relevance importance. Animal testing has had many negative issues arise in society in a negative way. Debating over the animal rights movement has raised many questions and concerns for years. There is an ongoing controversy regarding if companies should stop testing their products on animals. Although animal research has been the cause of many medical breakthroughs, is it morally and ethically right to put animals in these kinds of situations? This is one of the underlying questions that must be solved before it is too late. When considering how truly reliable the results of animal test are, and the expense of testi ng will help bring new light to the problem. By simply passing a policy will not only address this issue, will help better products and medicine in the future. There is many reasons why the opposing viewpoint find animal testing to be an effective method. Many would argue that animal testing has contributed too many cures for illness’s and treatments that are life-saving. In an experiment done in dogs eventually led directly to the discovery of insulin, which is critical to saving the lives ofShow MoreRelated Animal Testing Needs To Stop Essay990 Words   |  4 Pagescompanies should stop animal testing. By animal testing, the companies not only violate the animals rights (which is breaking the law), but their testing methods are hazardous which endanger the animals life. Finally, the companies should stop animal testing because each year we lose hundreds of thousands of animals and could make a difference by stopping this cruelty. Stop the animal testing, and save a life. To start with, cosmetic and drug companies should stop animal testing theirRead MoreAnimal Testing Should Be Banned878 Words   |  4 PagesKazmierczak Mrs. Kaiser English 11 29 May 2015 Animal Testing You are one of the 26 million each year chosen to suffer from testing and in laboratories. You are one of the fifty chosen just for that certain test. You are and the other 26 million are not the lucky ones. That 26 million are being murder in laboratories every year (Should Animals†¦ Testing? 1). Innocent animals are being brutally killed to serve humans through animal testing for cosmetic products when this brutality could be stopped by educatingRead MoreAnimal Testing Should Not Be Banned1721 Words   |  7 Pages † Today, more animals are being used in experiments than ever before: around 100 million in the United States alone† (3). Animal testing is now an international issue, and it is becoming a major story. Currently, animals are often used in medical testing, make-up testing, and other consumer product testing. Animals used in such product testing are often abused and suffer from serious side-effects. Animal testing can be painful for the animals, testing results are usually not even useable forRead MoreAnimal Testing Proposal Essay1549 Words   |  7 PagesMillions of animals are being unneedlessly tested on for cosmetics, even though there are plenty of alternatives available and most of the results are unreliable or not applicable to humans. Although the fight against animal testing has made huge progress recently, America has yet to stop this cruel practice and chooses to torture animals while other countries are making a stop to the testing (â€Å"Animal Testing 10 1†). Right now, millions of mice, rats, rabbits, primates, cats, dogs, and other animals are lockedRead MoreAnimal Testing Should Be Outlawed Essay1158 Words   |  5 Pagesof innocent and helpless, animals are being tortured and murdered. They are used for product testing as well as to put into products without consumer knowledge. These defenseless animals are deprived of respect and are victimized to an extent where it becomes unbearable to watch. There are many organizations that are trying to fight for animal rights. However, these organizations struggle with is because there is no legislation in the United States to combat animal testing. Even though it is not againstRead MoreAnimal Testing Should Be Banned847 Words   |  4 Pagesagents animals testing. As well as the years has pasted on protesting on animals, it became more sires in increased in the 1960’s and 1970’s. Many cosmetics companies been testing on animals throughout the years there is also many that have not. The cosmetics line LUSH has been fighting over animals testing for over thirty years and will continue to fight for their right according to the company. When LUSH had first started the company had divided they didn t ever wanted to test their product on animalRead MoreShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Be Banned Essay537 Words   |  3 Pagesmillions of animals are used to test how safe and effective products, such as cosmetics, are. They are genetically modified, force-fed harmful chemicals, blinded, scalded, and maimed. How could one not object to this awful cruelty? Animal testing should be banned because it is cruel, unnecessary, inaccurate, and expensive. The very first reason why animal testing should be banned is elementary: it is cruel and unnecessary. Approximately 17-22 million animals are used for testing each year inRead MoreAnimal Testing Persuasive Essay1402 Words   |  6 Pagesinnocent animals to test human products. They continue to test out these products on animals, even after it has been proven that in almost all cases, animal testing has no benefit on us as buyers or consumers. I have found that laboratories are using many animals that are considered as pets to families, such as mice and rats, rabbits, and even guinea pigs. They are forcefully using them to test out medical advancements, makeup products, perfumes, sanitation products, and even cleaning products, thisRead MoreAnimal Testing Should Not Be Banned1547 Words   |  7 Pagesestimates thousands of animal deaths a year in the United States alone that are caused by cosmetic animal testing. Animals typically used in this specific type of testing are guinea p igs, rats, mice, and rabbits. Today, we have technology that can replace jobs yet, we still use primitive procedures that no longer cater the best to our current society. Cosmetic animal testing is not only harmful but it is also ineffective Animal testing is unethical and unnecessary, cruel and should no longer continue

The Southeast Asian Cases From Two Aspects Of Electoral...

It is undeniable that the global trend modern election campaign have also reached Northeast Asian democracies. But just as any other liberal countries in the world, the American-style campaigning practices were not simply imported as a package (Norris, 2004). Several other factors, too, have affected the process. In the following sections, this essay tried to analyse the Northeast Asian cases from two aspects: electoral system and political culture, and the media environment and campaign restrictions. Electoral system and political culture Before their electoral reforms, both Japan and Taiwan adopted SNTV (single nontransferable vote) in legislature elections (Lin, 2006). Each electorate casts only one vote, and seats are allocated to the top candidates within each multimember district (Hsieh, 2002). Under the majoritarian electoral system, candidates had to not only compete against counterparts, but within their own parties as well (Lin, 2006). It was therefore more important for candidates to carry out their own campaign, in order to win the office (Holtz-Bacha et al., 2007). On the other hand, for political parties, it was more critical to strategically maximise their total number of seats, rather than winning a higher total vote share (Lin, 2006). A culture of personalised election campaigns therefore developed, and party affiliation lost its importance accordingly (Hsieh, 1996). SNTV was argued to have attributed to the one-party dominance of LDP and KMT; yet,Show MoreRelatedDoes Modernization Lead Democracy Or Does It Not?2221 Words   |  9 Pagesmodernization does not lead to democracy even as I explore the different kinds of literature written on this subject. As part of my research design I have decided to use a single case study as a comparative method. This is because case studies offer a detailed explanation of the topic of discussion transforming â€Å"journalism into political science† (Hague Harrop, 2013: 361). I have decided to look at Singapore to provide a well-rounded description which will therefore show how it operates in the context ofRead MorePolitical Turncoatism9214 Words   |  37 PagesPhilippine case politicians freely and gracefully shift from one party to another, the other changed his mind and do the same. Party- switching had been a common scenario in the Philippine politics. Its occurrence is usually at election times o r at times when there is a need to resolve a certain conflict involving a political issue or question and during times of revolutions and People Power. True enough the party system of the country seems to resemble chameleons of politicians going from one partyRead MoreLanguage Policy in India Essay3843 Words   |  16 Pagessituation has led sensitive observers of India to forecast dangerous decades of language conflict† (Laitin, 415). Although in the past there has been significant controversy surrounding language policy in India (and even a history of violence) the present system that exists is quite stable. The current policy in India can be described as a 3+/- 1 language outcome (Laitin, 415). The explanation that this paper seeks to offer is to make clear why, when Indian Congress attempted to create a single domestic languageRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an AmericanRead MoreReligious Unrest in Nigeria9418 Words   |  38 Pages the past, an understanding of the present, and hope for the future Religion is a belief system concerning one or more deities and incorporating rituals, ceremonies, ethical guidelines, and life philosophies. it is also a belief of some superhuman power or powers, in particular a god or gods, which usually involve obedience, reverence, and worship; and as part of a system which defines a code of living, especially as a way of achieving spiritual or material improvement. 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The pricing for each product will follow the market price instead of converting the price in Singapore Dollar to Thailand Bath. The place and promotion strategyRead MoreCountry Notebook for South Korea7606 Words   |  31 PagesDallas Baptist University Table of Contents Executive Summary 5 Culture Analysis 7 Introduction 7 Brief discussion of the country’s relevant history 7 Geography setting 8 Area Comparative: 9 Land boundaries: 9 Coastline: 9 Climate: 9 Elevation Extremes: 9 Natural Resources: 9 Natural Hazards: 9 Social Institutions 9 Family: 9 Education 10 Literacy Rates 11 Political System 11 Legal System 12 Six Basic Codes and Other Laws 13 Social Organizations 14 ReligionRead MoreDoing Business in the Asia/Pacific Rim Region31325 Words   |  126 Pagesthe pertinent provisions have been amended, repealed or overruled. This article is intended for general informational purposes only and subject to updates from time to time. Any person should not rely upon the contents of this article as legal or professional advice. Further professional advices should be sought for any particular issues or cases. Doing Business in the Asia/Pacific Rim Region  © 2009 State Capital Group Member law firms practice independently and not in a relationship for the jointRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the

Marketing Analysis Price And Brand Image - 1572 Words

In these modern days, consumers are bombarded with brands and advertising from different companies and they have a lot more options when it comes to purchasing a product. They usually rely on both intrinsic and extrinsic cues to solve their problem regarding to the quality of products. Consumers have to make their purchasing decision under various uncertainties and circumstances regarding to the product itself and its attributes as Cox (1962, p. 413) stated that ‘consumer s task in evaluating a product is to use cues from the array as the basis for making judgments about the product’. Marketers always try their best to fulfill the needs and wants of customers with positive, motivating values and association and the most obvious way is†¦show more content†¦The definition of objective quality has been developed into different concepts such as product-based quality and manufacturing-based quality (Garvin, 1983). However, these concepts are all based on perception too so there is no standard which can be called the objective quality standard, it is just whether these specifications meet the managers’ requirements or not and that is when the gap between consumers’ perception and marketers’ appears. For example, when being asked about the quality perception of consumers, managers would answer performance, craftsmanship and other components that related to technical requirements, yet consumers listed different type of components that related to appearance or durability. On the contrary, perceived quality affects consumers’ satisfaction which leads to consumers’ behavioral intention as Bitner (1990) suggested that perceived quality can be similar to consumer’s attitude or ‘a form of overall evaluation of a product’ (Olshavsky, 1985) and behavioral intention is a logical consequence of attitudes. When it comes to judging a product, consumers usually go through the analyzing stages about the information and benefit of the product. Therefore the ‘Grey benefit chain’ developed by Feigin and Young (1975) and the mean-ends chain concept are used to examine the cognitive structure of consumers, which consists of four levels: Product, functionalShow MoreRelatedPerceptual Maps in Marketing1180 Words   |  5 PagesPerceptual Maps in Marketing Simulation Summary Thorr Motorcycles, Incorporated manufactures various models of motorcycles, and is a $5 billion company. The CruiserThorr power cruiser model provides the company a high brand image in the market, but sales are decreasing. The company contributes the decline to the aging target customers who purchase the cruiser as a lifestyle symbol, and the high cost of the motorcycle. Thorr must reverse the falling sales by developing a marketing plan with the useRead MoreEssay on Kingsford Charcoal Marketing Report1211 Words   |  5 PagesKingsford charcoal marketing report Kingsford charcoal brand is well known in barbecuing community across United States. Over time, it consists in the message communication and marketing strategies to building and maintaining this strong brand image. But in 2000, Kingsford faced a decline in sales and the category appeared softer than it had in previous years. This report discusses and analyses the issues that Kingsford had, as well as comes out some recommendations to overcoming the softening ofRead MoreSwot Analysis of Snapple1707 Words   |  7 Pagessuccessful brands of a variety of non-carbonated beverages that targeted mainly towards the young, health conscious consumers. Snapple provided many varieties of flavour to its consumers and placed them in different market segments which were mainly cold channel distributions. With a premium pricing strategy, it had price as an indicator of quality and was consistent with its positioning strategy. The success of its marketing strategies were able to enhance consumers brand awareness, brand recognitionRead MoreSamsung Seca: Redefining a Brand1413 Words   |  6 PagesREDEFINING A BRAND CASE STUDY 1. Problem Identification Samsung SECA has successfully repositioned itself from an unremarkable producer of low-to-mid-market customer electronics and computer components into a provider of stylish, leading-edge consumer electronics due to its shift towards digital technology. Despite efforts to redefine the Samsung brand which included aggressive promotional spending and launching of a number of high-end, â€Å"marquee† products, the old brand perception of the Samsung brand isRead MoreSamsung Electronics Company : Global Marketing Operations1163 Words   |  5 PagesElectronics Company: Global Marketing Operations Naveed Ahmed Saleem Janvekar Net ID: nsj130030 1. Key Marketing Issues: According to me, the key marketing issue faced by Samsung Electronics Company is establishing its brand in the electronics industry globally, by creating a corporate marketing strategy. SEC lacked in establishing its brand image in weaker markets, which resulted in poor brand image. Another internal challenge was with SECs managers’ concept of marketing. The managers were of theRead MoreMKT 500: Branding, Pricing, and Distribution1264 Words   |  6 PagesUniversity MKT 500/ Marketing Management 08/06/2013 Abstract This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled and discussed in detail. A distribution channel analysis identifying theRead MoreCase Study: Fisher-Price Toys, Inc.1050 Words   |  5 PagesCase: Fisher-Price Toys, Inc. 1. Basic information 1) 2) Company: Fisher-Price Toys, Inc. (Industry: Child toys) Business dilemma: a rash marketing decision has to be made on carrying out whether a new quality product (product name: ATV Explorer) at exceptional high price or a new less-quality product at moderate price 2. Business dilemma 1) Key problem: (1) price-point: Cost for a projected toy cant be made within budget, resulting in a much higher price ($18.5) than planned. High price disobeys theRead MoreMarketing and Segment Essay1657 Words   |  7 Pages Test Bank Strategic Marketing Quarter 2 Decisions 9. Which of the following can you not determine from market research? a) The structure of the market b) The market requirements c) The market requirements of your competitors d) The strengths and weaknesses of your competition 10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy. e) True f) False 11. What is a differentiated marketing strategy? a. Selection of productionRead MoreThe Case Analysis : Renova945 Words   |  4 PagesCase Analysis Renova has achieved a leadership position quickly after switching from office paper to disposable paper products in 1961. In 2005, Renova has an incremental sales of euro 104 million with approximately 600 employers in both domestic industry and international industry. As a global market, the main competitors in the tissue company is dominated by giant companies such as Procter and Gamble and Kimberly-Clark, along with other group of firms like retailers and giant paper companies withRead MoreThe Marketing Approach Of Skoda Auto From Past1468 Words   |  6 PagesAnalyse the marketing approach of Skoda Auto from past to future Group: DW Student name: Yuanzhi Cai (Celia) Student No.: 0010896606 Date: 20/4/2017 Contents a.) The executive summary b.) Introduction c.) Main body 1.) Branding and Brand Image 2.) Marketing Mix 3.) Target Market d.) Conclusion e.) References a.) Executive summary As we know that Skoda has a long history and it entered manufacturing market in

Advance Directives Free Essays

What are advance directives? Advance directives are extremely important. It is essential that everyone make some sort of arrangement before an unfortunate situation happens to them where these decisions will need to be made. An advance directive is basically a living will or a written statement in which people state the type and amount of care they wish to receive during a terminal illness and as death approaches. We will write a custom essay sample on Advance Directives or any similar topic only for you Order Now Medical Law and Ethics stated that â€Å"Advance directives limit the type and amount of medical care and treatment that patients will receive if they should become incompetent and have a poor prognosis. It is important that directives are placed in writing; it is not sufficient for a person to just tell someone what his or her wishes for treatment are. The courts typically enforce written advance directives. † (pg 313) There are four types of advance directives. They are a living will, durable power of attorney for healthcare, uniform anatomical gift act, and a do not resuscitate order. The living will is a â€Å"document that a person drafts before becoming incompetent or unable to make healthcare decisions. † The durable power of attorney for healthcare is â€Å"A legal document that empowers another person (proxy) to make healthcare decisions for healthcare for an incompetent patient. It goes into effect after the person becomes incompetent and only pertains to healthcare decisions. † The uniform anatomical gift act is a â€Å"law that allows persons 18 years or older and of sound mind to make a gift of any part of their body for purposes of medical research or transplantation. † The do not resuscitate order is â€Å"an order placed into a person’s medical chart or medical record. It indicates that the person does not wish to be resuscitated if breathing stops. † (pg 103) How to cite Advance Directives, Essay examples

Accounting Principle Technological Changes

Question: Discuss about the Accounting Principle for Technological Changes. Answer: Introduction The society has evolved through various technological changes in last two decades. The organization earlier needed a wide range of employees for administrative functions have now adopted integrated management system to manage their activities in real time with fewer employees. This phenomenon has also affected the accounting professionals. The Accounting professionals have always embraced technological innovation for performing their task more efficiently, effectively and accurately. Throughout the history accounting professionals for calculating simply and quickly have used clay tablets, then adding machines and calculators on 19th Century to the computers on 20th Century. The pace of technological development in recent times has increased thus changing the business and professional landscape very rapidly (Taipaleenmki Ikheimo,2013). Thus adopting to these technological changes rapidly is the biggest challenge for accounting professionals. The technological changes have necessitated the accounting professionals to broaden their education and skills. There may be other effects of the information technology innovation on accounting professionals. But no details study has been made to answer the question of impact of future technological innovation on accounting professionals in Australia. It is not possible to predict the future with certainty but there are certain measures that can be adopted so that burden of technological changes could be minimized and benefit derived from such changes could be maximized. This measures includes being informed about new technological innovations and assessing their impact on accounting profession. In this report an attempt has been made to study and evaluate the impact of technological changes on the skills, Ethics and carrier opportunity of accountants. Technological Innovations and Accounting Profession In recent decades there are numerous technological innovations that have taken place. But among them there are few path breaking technological innovations that have reshaped the accounting profession (Drew, 2015). Mobility The recent developments in information technology have changed the way business functions. The modern workplace has changed; employees have become increasingly interconnected and have access to information at their finger tip. The wireless networks, operating systems and application system have enabled access to information anywhere and anytime. Espousal by Accounting professionals. The Accountants have adopted this mobile technology for providing effective and efficient service to their clients. It has allowed the professional to be always connected with their business and client from any place (Zeff, 2003). So the opportunities provided to the accounting professionals by this technological advancement are: Connected workplace; Improvement in efficiency and productivity; Smooth communication with client thus helping to provide better service; There are certain challenges faced by accounting professionals due to this technological improvement. They are: It is necessary to have proper understanding of the communication service and devise that are suitable for the purpose. This requires continuous study and broadening of knowledge; There is a growing concern about cyber security and theft of information; As internet becomes more pervasive it will lead to change in working pattern. Social cooperation In last two decades social media has grown tremendously and the scope its of use has also widened over the years. It was initially just used for sharing pictures and information but the development of social media sites for instant messaging, blogging; crowd sourcing etc. has made social media sites hugely popular. As the social media sites started to attract large audience the business organization started to exploit these sites for gaining popularity and attract customers (Suddaby, et. al., 2015). Espousal by Accounting professionals. The social collaboration and new possibilities has reshaped accounting profession. The professionals are increasingly using crowd sourcing sites for improving and developing their services. The businesses all over are using social tools to collaborate with their clients as this are becoming new norms so accountants are also expected to collaborate with through social platforms. The professionals are required to reassess their working methods and business model in the light of new technological improvement. Accounting Professionals are required to: Develop new skills; become accustomed to changing professional requirements; and Educate and enforce better controls for governance. Big Data As per study every day 2.5 quintillion bytes of data is created from various sources. This data if collected and analyzed can help businesses to make better decision and effective planning. The big Information Technology giants like Google, IBM etc have used this data to their advantage by generating sales, personalizing products, making services more efficient, achieving higher productivity and customer satisfaction (Vasarhelyi et. al., 2015). Espousal by Accounting professionals. As huge volume of information is generated from every business activity so accountants are required to: Analyze the data critically so that meaning information could be derived from huge volume of data; Find new way to manage this huge volume of data; Audit and analyze complex data; Find innovative ways to estimate cost and return on investment. Cyber Security The organizations have become reliant on digital information this has exposed them to modern threats of data theft, hacking, infectious files in the system etc. The theft of digital information has become more common than physical theft and also a recent study has shown that medium and small enterprise are less digitally secure so are prone to more cyber attacks (Chou, 2013). Espousal by Accounting professionals. The use of internet has increased so also the risk of data security. To prevent data theft and other cyber crimes various data security tolls have been developed. Most of the prevalent security models reactive thus providing advantage to cyber criminals. So countering this cyber threats requires the accountant to: take more active steps to mitigate threat ; review its cyber security on a regular basis by taking into consideration new risks and threats; and Integrate cyber security with the business model. Virtual Reality Augmented Reality helps in enhancing perception of real environment. Virtual experiences are becoming interactive thus accounts are required to deal with new threats and opportunity. Espousal by Accounting professionals. A need for change is felt so the accounting professionals are required to prepare or a change in education, customer service, data processing and analysis. Accountants are required to Find innovative ways of attracting talent and training; Developing new ways of conducting with the help of virtual reality. Cloud Computing The internet has evolved from being computing machine to networking machine. It has now interactive computing platforms that are connected online to provide internet based technology resources such as softwares, applications etc. The accounting package system was one of the first software that became available online and since then various softwares as service is becoming available online. Espousal by Accounting professionals. The cloud technology has the potential to provide immense benefit to the business. The accountants can use this technology pro actively to make better strategic decision and gain advantage. The Accountants are required to: Asses the actual cost of implementing cloud technology; elucidate domestic and international tax regulation ; and Obtain detail price data from infrastructure vendors. Skill Development and Carrere Opportunity of Accounting Professionals The technological innovations have made it necessary for Accountants to continuously learn and new skills along with traditional accounting knowledge (Pan Seow, 2016). There are increasing needs for accounting professionals to collaborate and work in a virtual environment. This requires the accountant to develop a new type of inter personal skill that are quite different from traditional communication skills. The Accounting professionals of this century are not only required to use technology but the professionals are also expected to deal with challenges and exploit opportunities arising from technology (Henry Hicks, 2015). Accounting profession was one of the safest careers to be perused in Australia. But as the number of student perusing accounting courses has increased the employability for accounting professional has decreased (Cernusca Balaciu, 2015). This huge increase in accounting graduates has made a demand supply imbalance. The supply has far exceeded demand thus reducing the value of accounting profession. Accounting Profession can be broadly classified in four major fields they are Public Accountants; Government Accountants; Management Accountants and Auditors. The public Accountants mainly work in the field of audit and tax. The big accounting firms usually employ public accountants having master degree in accounts. Management Accountants main function is reporting, planning and decision making (Murphy, 2015). An individual having bachelors degree with professional qualification is preferred for this position. Government Accountants work in various department of government organization and a bachelors degree is preferred. Auditors are required to establish internal control, develop accounting systems etc. Thus a professional degree is preferred for this position (Apostolo et. al., 2015). In this report an analysis is made on the current requirement of skills that an accountant need to posses. This analysis is done on the basis of advertisement of accounting jobs that are available online. The study has shown that the accountants are required to have the following sets of skills to increase their employability: For most senior accounting position being a Chartered Accountant or Certified Public Accountant is mandatory; For intermediary positions having a bachelors degree is mandatory; An accountant is also expected to have advanced knowledge in excel and other MS office suite. In many cases it was observed that being having knowledge in SAP s preferred but not mandatory; Apart from academic skills importance is also given to interpersonal skills; All the job advertisement requires an accountant to be an excellent communicator; Should have the ability to work in team and lead the team; An accountant is also expected to work accurately under pressure and strict deadline. This analysis has shown that expectation from an Accountant has broadened. It is not only expected that an Accountant should have sound knowledge in finance but it is also expected that they have an overall characteristic of being friendly, good communicator, a team man and a problem solver. Ethics in Accounting Profession The financial information of an enterprise is monitored and controlled by the Accountants. The roles of accountants have come under public scrutiny after recent debacles and collapse of important organizations. As per Walsh (2014) the ethical role of accounts is not only important for internal functioning of an enterprise but it is also similarly important for outsiders. The Accounting professionals are expected to act in public interest (Sharpe, 2016). They have a unique responsibility of providing professional service to their clients and also an accountant is required to be truthful and uncompromising in providing financial information to the public. The Accounting professionals are required to follow the fundamental principles of objectivity, integrity, confidentiality, professional behavior, professional competence and due care (Welsh et. al., 2015). Objectivity and independence are important ethical values for an accountant. An accountant should be free from conflict of interest while providing its services otherwise it may hamper his/her ability to provide an objective accounts of the company. Integrity is an important principle that requires the accountant to be honest in providing financial information. An Accountant is required to maintain confidentiality of informations that are statutorily not required to be disclosed by an accountant. An account usually has access to vital information regarding a business thus this ethical principle is very essential and is always required to be followed. An Accountant is required to take due care of all the technical and ethical standards. Due care means exercising diligence, competence and having complete understanding of financial information presented. The need to follow Ethical principles has increase with improvement in technology because it has become easier for an accountant to manipulate information and indulge in window dressing of financial statement (Andon et. al., 2015). The advancement of technology can also be misused by the accounting professionals thus a strong moral and ethical principle can act as a deferent for those indulging in unethical activities (Traisatru, 2016). Conclusion The technological landscape has changed so is the Accounting profession. The recent development of accounting softwares has made maintaining accounts an easy task. The higher level of skills and knowledge once required for doing basis accounting work can now be done with little knowledge in accounting. Thus it can be argued that bookkeeping has become so easy due to advancement of softwares that one need not be a professional accountant to do be a bookkeeper. But the overall scope of the accounting profession has broadened bringing forth new challenges that requires accountant to learn new sets of skills. The accounting skills may provide excellent career opportunity but the employability of bachelors in accounting has reduced due to demand supply imbalance in job market. But in spite of this an accounting profession has wide variety of career path to choose from. An accountant can work for public accounting firm, public sector, self employed and small business. A highly qualified ac countant is employed as directors of the company, board member, chief executive officer and many other senior posts. It can be concluded that a degree in Accountancy offers a lucrative, challenging and dynamic career. Reference Andon, P., Free, C., Scard, B. (2015). 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