Attend a meetong (zone,planning, etc) Essay Example | Topics and Well Written Essays - 750 words

Attend a meetong (zone,planning, etc) - Essay Example A Summary of the Meeting The meeting in point was held on September 24, 2013 and was formal and regular (not convened because of an emergency) in nature. The meeting was also a response to the need to replenish Pequannock Township’s reputation as the oldest Township in the United States, having been founded in 1695. It had been left tentatively in the previous meeting that equipping the town for disaster response, replenishing the city’s infrastructure and socio-cultural heritage. The Pequannock Township Mayor, the Deputy, clerk, Township historian and Township manager were the attendees, alongside me. Thus, the meeting was held with one single objective- improving and effecting the affairs of Pequannock Township, New Jersey as a way of strengthening the town’s reputation. The issues and problems that were raised include maintaining houses under the Planned Residential Development which was set in the early 1990s and alternatively known as the Glens; the maintena nce of Pequannock Township’s historic sites; generating more funds for running Pequannock Township more effectively; and strengthening Pequannock Township for emergency disaster response undertakings. ... Just as Colrick recommends, strengthening Pequannock Township for emergency disaster response undertakings would in turn involve using the initial sources of revenue and savings to raise funds for the same purpose. This would be followed up with educational programs that would be used as a tool to conscientize the public on disaster preparedness. The educational programs would involve the opening of community centers to target those above 18 years. Since it is most likely that high school students have not yet attained 18 years, resolutions were arrived at to integrate disaster management and preparedness to high school educational curriculum. Herein, Pequannock Township’s revenue will also go a long way in promoting disaster preparedness and emergency response, since it is robust enough; having been accrued from fees and levies exacted from utilities and enterprises such as stores, parking spaces and road levies (Colrick, 75). Personalities and Interests Represented At the Me eting The personalities and interests represented at the meeting are the Mayor of Pequannock Township, Richard Phelan, the deputy mayor, Melissa Florence-Lynch, the manager of Pequannock Township, David Hollberg, the town clerk, Jay Delaney, the Township historian, Ed Engelbart and other township officers such as Catherine Winterfield and Joel D. Vanderhoff. The extent of public discussion was far-reaching since the matters already mentioned as the main items to the meeting were to be thoroughly and exhaustively expounded on, and not be left tentatively. An Analysis Regarding Government and Politics at the Local Level in Pequannock NJ New Jersey According

Business Model Approaches and Its Used In Understanding International Assignment

Business Model Approaches and Its Used In Understanding International Business - Assignment Example This research will begin with the statement that the developments that have been made in the global economy have brought about a profound change in the customary equilibrium between suppliers and customers. The evolution in the techniques of communication, as well as information technology and the establishment of a regime for flexible international trade, implies that customers in the contemporary business environment have a variety of choices; variegated needs of customers can find more expression and the alternatives to supply are more translucent. Having said this, it can be deduced the transformation that international business has gone through as a result of globalization. Companies have increasingly conducted international business over the last decades and have resorted to the application of several business models. Therefore, these business models have helped several research scholars researching in this field to analyze the ways in which international businesses are conduct ed. As a proposition of various business models, it is imperative for companies to be more customer-centric; particularly because of the fact that technology has evolved to a great extent allowing the lower cost provision of customer solution as well as increased access to information. These developments that have been made in this field require companies to reassess the value propositions that endeavor to present their customer with. These evaluations are largely based on the business models that have been stated by various academic scholars who have significant contributions in developing this model and making sure that these models cater to business analysis. Modern business model approaches have explained the new business environment and by doing that has amplified the requirement for companies to not only consider the ways in which customer needs can be addressed but also the means to capture value from new products and services offerings. Without a robustly developed business model, innovators will not be successful in either delivering or capturing the value from their innovations. This fact is specifically true for technology companies where the formation of revenue streams is more often than not perplexing due to the customer expectation that few basic services will be free.

Journal 4 Essay Example | Topics and Well Written Essays - 500 words - 1

Journal 4 - Essay Example American Dream that promises success for all is not true for Blacks as they are not successful but as a community and with unity, they can succeed. He wishes for Black survival and power but not through armaments but through unity. Merton’s strain theory states that actions of individuals are influenced by structure of society. Butch and Willie, the characters of All God’s Children: The Bosket Family and the American Tradition of Violence, both are the victims of a society that drags them towards criminal doings as they are deprived of their basic rights due to which, they are made to do violent acts. Societal inequality pushes people to do wrong. According to Agnew, people become criminals because they are stressed or strained in their lives because of mistreatment of their family or society or because of scarcity of monetary means. In their lives, they become upset due to which, they show negative emotions such as hopelessness, resentment and aggravation. Willie also goes through such occurrences and is brought up in an environment that pushes him towards wrongdoing. According to Merton, American society promises material success to all but is unable to provide equal opportunities to its dwellers due to which, people are strained and motivated to adopt illegal measures to get closer to their goals such as Willie adopts. He uses violence to get what he requires, which is a crime. He is stressed because of his family’s ill treatment along with the society. He is unable to gain equal rights due to which, he is pushed towards using violence towards getting his

Quiz Coursework Example | Topics and Well Written Essays - 500 words - 4

Quiz - Coursework Example consumption behavior, tastes and preferences, and change behavior. The model is action oriented and is mainly used by marketers in order to improve the presence of the business in the market. Matrix Model-In economics, matrix model is a reflection of various interrelationships between different economic elements. The model brings together into a single table the balance of output distribution and that of inputs for better analysis. Virtual Model-It is a digital description of a physical object. The model is mainly used in creation of 3D features for the purpose of virtualization. This is mainly used in the film industry and architectural sector. Focus group-It is a strategy used in qualitative research which entails identifying a specific group of study to be analyzed over a specified period of time. The researcher uses the group to study their behavior, perception, or any other topic of study. On-the-job training-It is training that takes place in the normal working situation. It entails one person showing the other on how to complete a specific task more effectively. It is also referred to as direct instruction. Apprenticeship-It is a form of training the new generation of practitioners which occurs in the normal working environment. It occurs while one is working for an employer who helps the trainee (apprentice) to learn new skills. Behavioral Modeling-It is an approach to control theory which aims at reducing inconsistencies. Of importance to note about the approach is that it does not differentiate between input and output variables. Cultural diversity-It is having various cultures which respect each other’s differences. It is having different people who emanates from different cultural backgrounds but tolerates each other’s cultural aspects. Diversity Training-It is an instructional course that aims at increasing people’s awareness on diverse

To What Extent is BP Guilty of Greenwashing Literature review

To What Extent is BP Guilty of Greenwashing - Literature review Example The Concise Oxford English Dictionary defines 'greenwashing' as "disinformation disseminated by an organization so as to present an environmentally responsible public image." It is argued that the presence of the word in the dictionary indicates the growing trend of this phenomenon among corporations. The trend of 'greenwashing' seems to be on the rise as oil companies, known to reap heavily from degradation of the soil, pollution of the air and global warming, realize that they have to re-present themselves as partners towards global climate solutions, manufacturers of automobiles, jets and airplanes realise they can launder their image even as they promote their products and companies in all industries realize the importance of presenting their activities and products as climate-friendly, to make socially conscious investors and consumers more comfortable with buying their products. In most cases, the 'green' propaganda is also aimed at achieving an unfair advantage over competitors (BP's Rebranding,2005). Deen (2002) reports that the wave of 'greenwashing' began more than a decade and a half back, in 1990, when on 'Earth Day millions of people across the world gathered to protest the declining health of the planet. This made it glaringly clear to the several multinational corporations that the average human had started to take interest in the wellbeing of his environment. British Petroleum (BP)... The company also owns 23 refineries and 32 chemical manufacturing plants around the world (BP's Rebranding, 2005). In mid-2000, BP launched one of the most expensive public relations and advertising campaign in recent times, representing the company as an environmental-friendly one and introducing a new slogan 'Beyond Petroleum'. In line with the campaign, the chief of the company was quoted as saying; "The time to consider the policy dimensions of climate change is not when the link between greenhouse gases and climate change is conclusively proven, but when the possibility cannot be discounted and is taken seriously by the society of which we are part. We in BP have reached that point". During the course of the campaign, BP touted itself as the global leader in producing the cleanest burning fossil fuel, the first company to introduce cleaner burning fuels to many of the world's most polluted cities and the largest producer of solar energy in the world (BP's Rebranding, 2005). Â  

Humanity Essay Example for Free

Humanity Essay Isa siya sa mga ninuno ng makabagong Filipinong maikling katha sa Ingles. Siya ang nanguna sa pagpapalawak ng maikling katha bilang matulaing anyo. Kaniyang ipinagkakapuri ang likhang-isip sapagkat naipapakita nito ang katotohanan at naipriprisinta ang realidad. Siya ay naging mapangahas sa pagtuklas ng mga anyo ng sanaysay upang maipahayag ang talas ng pakiramdam ng mga Filipino. Dahil sa galing ng kaniyang mga kamay sa pagsulat, ang kaniyang mga likha ay siya na ngayong ginagamit ng mga mag-aaral sa kolehiyo. In 1932 Arcellana entered the University of the Philippines (UP) as a pre-medicine student and graduated in 1939 with a bachelor of philosophy in degree. In his junior year, mainly because of the publication of his â€Å"trilogy of the turtles† in the Literary Apprentice, Arcellana was invited to join the UP Writers Club by Manuel Arguilla – who at that time was already a campus literary figure. In 1934, he edited and published Expression, a quarterly of experimental writing. It caught the attention of Jose Garcia Villa who started a correspondence with Arcellana. It also spawned the Veronicans, a group of 13 pre-WWII who rebelled against traditional forms and themes in Philippine literature. Arcellana went on to medical school after receiving his bachelors degree while holding jobs in Herald Midweek Magazine, where his weekly column â€Å"Art and Life† (later retitled â€Å"Life and Letters†) appeared, and in Philcross, the publication of the Philippine Red Cross. The war stopped his schooling. After the war, he continued working in media and publishing and began a career in the academe. He was manager of the International News Service and the editor of This Week. He joined the UP Department of English and Comparative Literature and served as adviser of the Philippine Collegian and director of the UP Creative Writing Center, 1979- 1982. Under a Rockefeller Foundation grant he became a fellow in creative writing, 1956- 1957, at the University of Iowa and Breadloaf Writers Conference. In 1932 Arcellana published his first story. â€Å"The Man Who Could Be Poe† in Graphic while still a student at Torres High School. The following year two of his short stories, â€Å"Death is a Factory† and â€Å"Lina,† were included in Jose Garcia Villas honor roll. During the 1930s, which he calls his most productive period, he wrote his most significant stories including, â€Å"Now Sleeps the Crimson Petal† cited in 1938 by Villa as the years best. He also began writing poetry at this time, many of them appearing in Philippine Collegian, Graphic and Herald Midweek Magazine. Some of his works have been translated into Tagalog, Malaysian, Italian, German and Russian, and many have been anthologized. But his homecomingfrom a trip to the Southwas fated to be more memorable than, say, of the others. He had written from Mariveles: I have just met a marvelous matweavera real artistand I shall have a surprise for you. I asked him to weave a sleeping-mat for every one of the family. He is using many different colors and for each mat the dominant color is that of our respective birthstones. I am sure that the children will be very pleased. I know you will be. I can hardly wait to show them to you. Nana Emilia read the letter that morning, and again and again every time she had a chance to leave the kitchen. In the evening when all the children were home from school she asked her oldest son, Jose, to read the letter at dinner table. The children became very much excited about the mats, and talked about them until late into the night. This she wrote her husband when she labored over a reply to him. For days after that, mats continued to be the chief topic of conversation among the children. Finally, from Lopez, Mr. Angeles wrote again: I am taking the Bicol Express tomorrow. I have the mats with me, and they are beautiful. God willing, I shall be home to join you at dinner. The letter was read aloud during the noon meal. Talk about the mats flared up again like wildfire. I like the feel of mats, Antonio, the third child, said. I like the smell of new mats. Oh, but these mats are different, interposed Susanna, the fifth child. They have our names woven into them, and in our ascribed colors, too. The children knew what they were talking about: they knew just what a decorative mat was like; it was not anything new or strange in their experience. That was why they were so excited about the matter. They had such a mat in the house, one they seldom used, a mat older than any one of them. This mat had been given to Nana Emilia by her mother when she and Mr. Angeles were married, and it had been with them ever since. It had served on the wedding night, and had not since been used except on special occasions. It was a very beautiful mat, not really meant to be ordinarily used. It had green leaf borders, and a lot of gigantic red roses woven into it. In the middle, running the whole length of the mat, was the lettering: Emilia y Jaime Recuerdo. The letters were in gold. Nana Emilia always kept that mat in her trunk. When any one of the family was taken ill, the mat was brought out and the patient slept on it, had it all to himself. Every one of the children had some time in their lives slept on it; not a few had slept on it more than once. Most of the times the mat was kept in Nana Emilias trunk, and when it was taken out and spread on the floor the children were always around to watch. At first there had been only Nana Emilia to see the mat spread. Then a childa girlwatched with them. The number of watchers increased as more children came. The mat did not seem to age. It seemed to Nana Emilia always as new as when it had been laid on the nuptial bed. To the children it seemed as new as the first time it was spread before them. The folds and creases always new and fresh . The smell was always the smell of a new mat. Watching the intricate design was an endless joy. The childrens pleasure at the golden letters even before they could work out the meaning was boundless. Somehow they were always pleasantly shocked by the sight of the mat: so delicate and so consummate the artistry of its weave. Now, taking out that mat to spread had become a kind of ritual. The process had become associated with illness in the family. Illness, even serious illness, had not been infrequent. There had been deaths In the evening Mr. Angeles was with his family. He had brought the usual things home with him. There was a lot of fruits, as always (his itinerary carried him through the fruit-growing provinces): pineapples, lanzones, chicos, atis, santol, sandia, guyabano, avocado, according to the season. He had also brought home a jar of preserved sweets from Lopez. Putting away the fruit, sampling them, was as usual accomplished with animation and lively talk. Dinner was a long affair. Mr. Angeles was full of stories about his trip but would interrupt his tales with: I could not sleep nights thinking of the young ones. They should never be allowed to play in the treets. And you older ones should not stay out too late at night. The stories petered out and dinner was over. Putting away the dishes and wiping the dishes and wiping the table clean did not at all seem tedious. Yet Nana and the children, although they did not show it, were all on edge about the mats. Finally, after a long time over his cigar, Mr. Angeles rose from his seat at the he ad of the table and crossed the room to the corner where his luggage had been piled. From the heap he disengaged a ponderous bundle. Taking it under one arm, he walked to the middle of the room where the light was brightest. He dropped the bundle and, bending over and balancing himself on his toes, he strained at the cord that bound it. It was strong, it would not break, it would not give way. He tried working at the knots. His fingers were clumsy, they had begun shaking. He raised his head, breathing heavily, to ask for the scissors. Alfonso, his youngest boy, was to one side of him with the scissors ready. Nana Emilia and her eldest girl who had long returned from the kitchen were watching the proceedings quietly. One swift movement with the scissors, snip! and the bundle was loose. Turning to Nana Emilia, Mr. Angeles joyfully cried: These are the mats, Miling. Mr. Angeles picked up the topmost mat in the bundle. This, I believe, is yours, Miling. Nana Emilia stepped forward to the light, wiping her still moist hands against the folds of her skirt, and with a strange young shyness received the mat. The children watched the spectacle silently and then broke into delighted, though a little self-conscious, laughter. Nana Emilia unfolded the mat without a word. It was a beautiful mat: to her mind, even more beautiful than the one she received from her mother on her wedding. There was a name in the very center of it: EMILIA. The letters were large, done in green. Flowerscadena-de-amorwere woven in and out among the letters. The border was a long winding twig of cadena-de-amor. The children stood about the spreading mat. The air was punctuated by their breathless exclamations of delight. It is beautiful, Jaime; it is beautiful! Nana Emilias voice broke, and she could not say any more. And this, I know, is my own, said Mr. Angeles of the next mat in the bundle. The mat was rather simply decorated, the design almost austere, and the only colors used were purple and gold. The letters of the name Jaime were in purple. And this, for your, Marcelina. Marcelina was the oldest child. She had always thought her name too long; it had been one of her worries with regard to the mat. How on earth are they going to weave all of the letters of my name into my mat? she had asked of almost everyone in the family. Now it delighted her to see her whole name spelled out on the mat, even if the letters were a little small. Besides, there was a device above her name which pleased Marcelina very much. It was in the form of a lyre, finely done in three colors. Marcelina was a student of music and was quite a proficient pianist. And this is for you, Jose. Jose was the second child. He was a medical student already in the third year of medical school. Over his name the symbol of Aesculapius was woven into the matYou are not to use this mat until the year of your internship, Mr. Angeles was saying. This is yours, Antonia. And this is yours, Juan. And this is yours, Jesus. Mat after mat was unfolded. On each of the childrens mats there was somehow an appropriate device. At least all the children had been shown their individual mats. The air was filled with their excited talk, and through it all Mr. Angeles was saying over and over again in his deep voice:You are not to use these mats until you go to the University. Then Nana Emilia noticed bewilderingly that there were some more mats remaining to be unfolded. But Jaime, Nana Emilia said, wondering, with evident repudiation, there are some more mats. Only Mr. Angeles seemed to have heard Nana Emilias words. He suddenly stopped talking, as if he had been jerked away from a pleasant fantasy. A puzzled, reminiscent look came into his eyes, superseding the deep and quiet delight that had been briefly there, and when he spoke his voice was different. Yes, Emilia, said Mr. Angeles, There are three more mats to unfold. The others who arent here Nana Emilia caught her breath; there was a swift constriction in her throat; her face paled and she could not say anything. The self-centered talk of the children also died. There was a silence as Mr. Angeles picked up the first of the remaining mats and began slowly unfolding it. The mat was al most as austere in design as Mr. Angeles own, and it had a name. There was no symbol or device above the name; only a blank space, emptiness. The children knew the name. But somehow the name, the letters spelling the name, seemed strange to them. Then Nana Emilia found her voice. You know, Jaime, you didnt have to, Nana Emilia said, her voice hurt and surely frightened. Mr. Angeles held his tears back; there was something swift and savage in the movement. Do you think Id forgotten? Do you think I had forgotten them? Do you think I could forget them? This is for you, Josefina! And this is for you, Victoria! And this is for you, Concepcion. Mr. Angeles called the names rather than uttered them. Dont, Jaime, please dont, was all that Nana Emilia managed to say. Is it fair to forget them? Would it be just to disregard them? Mr. Angeles demanded rather than asked. His voice had risen shrill, almost hysterical; it was also stern and sad, and somehow vindictive. Mr. Angeles had spoken almost as if he were a stranger. Also, he had spoken as if from a deep, grudgingly-silent, long-bewildered sorrow. The children heard the words exploding in the silence. They wanted to turn away and not see the face of their father. But they could neither move nor look away; his eyes held them, his voice held them where they were. They seemed rooted to the spot. Nana Emilia shivered once or twice, bowed her head, and gripped her clasped hands between her thighs. There was a terrible hush. The remaining mats were unfolded in silence. The names which were with infinite slowness revealed, seemed strange and stranger still; the colors not bright but deathly dull; the separate letters, spelling out the names of the dead among them, did not seem to glow or shine with a festive sheen as did the other living names.

Mr. Burger Essay Example for Free

Mr. Burger Essay Mr. Burger is an international fast-food chain that first opened at Lake Michigan Drive by Peter and Maria Christopoulos, in 1967, between the Ottawa and Kent counties. Since that time, Mr. Burger has evolved from a neighborhood teen hang-out into a thriving family-oriented restaurant. It has transitioned from serving hot dogs and burgers to offering a full menu of breakfast, lunch, dinner, and dessert. It launched its first branch in Pakistan, in late 1980’s, near NIPA bridge. Since its launch in Pakistan, Mr. Burger has opened branches at Tariq Road, Boat Basin, Bahadurabad and North Nazimabad. Over the years, customers have come to appreciate the good service and delicious, quality foods offered by Mr. Burger. Situation Analysis. In the past few years, the overall value of Mr. Burger has declined. From our own observation of 2 branches (Tariq Road Boat Basin), we found that the overall state of the branches was below par. The tables and chairs were dirty. The chairs itself were quite uncomfortable. The wallpaper from the walls was scrapped from places. Even the entrance doormat and door had flies and mosquitoes all over them, making the place look unhygienic. Over the past 5-6 years, there has been little or no promotion and this has led further in its decline. Also, the employees are also pretty dull and less-friendly. Their appearance and way of interacting shows as if they are disinterested in working. Even the loyal customers do not prefer it to dine out, due to its poor performance. In the early 2000’s, McDonalds and KFC had been launched in Pakistan, but customers by then, preferred Mr. Burger. In the past 5 years, the scenario is completely different. Competitors like KFC, McDonalds and Subway have taken over Mr. Burger’s market share. All the other competitors engage in variety of promotional campaigns, and the frequency of promotion is also high. Every month or 2, we see new billboards of KFC and McDonalds, introducing some new food items to their menu, or promoting a new deal. KFC and McDonalds have done well in their promotions, and every family prefers them when they go out to eat. Also, the food items of Mr. Burger are overpriced: their Rs.110 beef burger seems to be a matter of few bites. From a survey carried out, we found that Mr. Burger has the lowest brand awareness, usage and performance, in comparison to its main 3 competitors. The overall environment of KFC and McDonalds is very entertaining, providing pleasure to kids, teenagers and adults. That’s the reason why families enjoy dining out there. Before PR Plan|. * Mr. Burger had no credibility * Mr. Burger had no interaction on social media and no website * Very little share of its target market * Old theme â€Å"JUICIEST BURGER†| During PR|. * Consumer started interacting on facebook through competition * Participant and consumer started thinking as â€Å"New Improved Mr. Burger† * Students started noticing through fun fact sheets and free comments * New theme â€Å"Love it for Life† * CSR â€Å"Pure Food† article| After PR|. * Mr. Burger considered as place for hygienic food and fun * Mr. Burger considered as socially responsible * Positive Word-of-Mouth * Brand new Mr. Burger * More credible, more fun, and more health concious| (yeh chart thora contradict kar raha hai hamari observation se, so we can eliminate this chart.) LOVE IT FOR LIFE We believe that Mr. Burger is a restaurant which has a potential to make some of the best memories for its customers. We believe that the people in Pakistan value life and value love to its maximum potential and all it is attainable if you are part of a family. Therefore, we have aimed to promote a family environment for MR. BURGER. Target audience: We are targeting all audiences of ages 6 and above and of social class C+ and above. We are mostly targeting families that have children between the ages of 6-13 as we believe children of these ages are a key factor for promoting restaurant dining in Pakistan. These families would have a tendency to eat out at a place where they have a clean and friendly environment and can have fun together. These families would not be very picky when it comes to choosing a restaurant when eating out but we want to create an image that whenever they think of eating out, they think of Mr. Burger. PR Objectives: * To re launch our brand by creating extended brand awareness. * To build brand credibility by communicating our values and our products to our target audience. * To vitalize our brand by following a new brand ideology and choosing new paths of brand communication. PR Plan Considerations: * The interiors of all the outlets have been redesigned to fit our new theme, â€Å"LOVE IT FOR LIFE† * A Website Facebook page have been established with sufficient members to initiate social and online campaigning. * A number of entries will be received for the â€Å"Director of Fun† competition * Terms and Conditions have already been discussed with channels for the airing of â€Å"MR.BURGER THE SERIES† * Terms and conditions have been agreed with ROB of MAD TV airing on POGO channel for the endorsement of Mr. Burger PR TOOLS: * Fun facts: We would be publishing an article which would contain 10 fun facts about burgers which our target audience would not be aware of. These facts would be such that they are universally accepted and cannot be challenged. This article would be published on all websites and publications which have a large number of target audiences which are children and family oriented people. * Free Compliments: With every meal, we would be giving our customers free compliment cards containing different phrases and sentences which we should our friendly service and care towards all of our customers. This would also help create a positive WOM for Mr. Burger amongst our customers. * Director of Fun: We would be organizing an online competition targeted towards kids of ages 6-13. The objective of this competition would be come with the most imaginative ways to have fun while eating fast food. The participants would have to upload videos and/or photographs on our Facebook page and the entry with the most number of likes would be declared the winner. The winner would be officially being titled as Mr. Burger’s â€Å"Director of Fun†. * Pure Food: This would be a CSR initiative by Mr. Burger to promote the importance of eating fresh and healthy food. This will be achieved by our redesigned packaging and messages running on LCDs present in our outlets. This message will also be communicated through sponsoring seminars on healthy eating being conducted every six months. * Mr. Burger The Series: A kids’ mini TV show will be sponsored as part of a campaign to build a brand mascot for Mr. Burger. The concept of this would be simply be to show a superhero that is just like an average person but when someone is in a peril and needs to be saved, this individual eats a burger and becomes, Mr. Burger  the superhero. * Mr. Burger Times: A newsletter will be published on the website every month which would contain messages from our staff to our customers and our customers to our staff. It would also contain pictures of the good times that people would have experienced at any of the Mr. Burger outlets. This section would also contain a blog where people would be encouraged to mention anything and everything that is related to Mr. Burger. PR PLAN Structure: LAUNCH: * FUN FACTS * DIRECTOR OF FUN * MR. BURGER  THE SERIES POST LAUNCH: * PURE FOOD * FREE COMPLIMENTS * MR. BURGER TIMES.